Marketing essentials

Online marketing

Two men research their online competitors

Article

Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Social media

Advertising

Brown leather wallet on a white piece of paper that says 'PROJECT'

Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care

Customer filling out customer satisfaction survey with a pen

Article

BSI customer satisfaction standards

BSI British Standards have published two standards to help organisations improve customer satisfaction. This article explains what they cover.

Sales

Market research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[