Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

News image
ARTICLE

No more fears - selling made easy

What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.

News image
ARTICLE

How to overcome buyers' fears

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.

News image
ARTICLE

Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

News image
ARTICLE

Selling technique

Persuading customers to part with their money is not easy. But the actual process is straightforward.We explain how to master your sales technique.