Thanks to Twitter, Facebook and LinkedIn, your employees are communicating with the outside world on a regular basis. But do you know what they are saying and is it good for business? Michael Scutt, partner at law firm, Crane & Staples, explains why having a social media policy is vital
A social media policy educates your employees and sets down the ground rules. There are many examples of employees making comments on social media such as Facebook and Twitter that have brought firms into disrepute.
You could face legal action if comments made in your company’s name break the law. Social media is covered by exactly the same laws that govern comments printed in a newspaper or even spoken in the street. These include any criminal offence such as libel or inciting racial hatred, for example.
Another problem area is cyber bullying by employees. You can run the risk of an employee making a claim against the company, especially if managers at the firm are also a social media contact of the employee that had done the bullying.
Many employees are naïve about social media — they think that their posts and tweets are only being read by friends. Comments on social media sites can spread very quickly and leak out into the wider world. People’s friends on Facebook often aren’t really their friends, they are contacts — you can’t trust them.
A social media policy can give a firm a benchmark so it can enforce the policy. Employers need to set out what is acceptable and what is not acceptable, so that they have a case if someone breaches the policy.
Explain that employees must behave professionally and that they shouldn’t mix personal and business. They mustn’t post comments about the company that don’t represent the views of that firm or that could bring it into disrepute — even if they are tweeting or blogging in their own time. Abusive comments about the company you work for, for example, are abusive comments in law.
A social media policy should make clear that employees must not release confidential information about the business, such as the names of customers, without authority from a senior manager.
Any connections made on a site like LinkedIn by an employee during the course of business could well belong to the business. This is an issue you should clarify in your policy document from the start.
It’s a good idea to get a lawyer to check your social media policy to ensure you are adequately protected.
It doesn’t have to be long and complicated. The Australian Broadcasting Company, for instance, has come up with just four guidelines:
Written by Michael Scutt of Crane & Staples.