Marketing essentials

Lots of segments of orange

Article

Make customer segmentation work

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

Online marketing

Social media

Advertising

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FAQs

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer care

Sales

An annoyed man stands with his arms crossed

Article

Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research

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Article

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[