Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

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ARTICLE

How to use Facebook to promote your business

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.

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ARTICLE

How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.