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Who are your customers? Understanding how to segment your market
Customer segmentation is important. But, as Grant Leboff explains, segmentation based solely on demographics such as age, gender, ethnicity, income etc. is no longer satisfactory. Discover a better way to understand your customers and how to market to them effectively in this seven-minute video on customer segmentation (Login required).
Popular content on customer segmentation:
- Customer segmentation: An essential checklist
- Increase sales with segmentation
- Why it pays to profile your customers
Find more articles, videos and tools on customer segmentation in the Resources box on the right.
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Marketing strategy: resources
Blog posts (7)
Articles (30)
- Changing focus: Public to private sector
- Cut your costs with marketing
- Cutting costs: how to cut the dead wood in your business to preserve the living
- Design marketing materials without breaking the bank
- Do you need to rebrand your business?
- Focusing your business
- Get more from your marketing budget
- How do you market an expensive item?
- How to identify and promote your USP
- How to market a professional practice
- Is your business in a rut?
- Market yourself as a small business
- Marketing on a shoestring
- Plugging the profit leaks in your business
- Q&A: The Bribery Act and your business
- Routes to market
- Should you pay for an intern?
- Six tips for suppliers dealing with retailers
- Six ways to make more sales in 2013
- Six ways to make your small business look bigger
- Standing out from the crowd
- Strategies for growing your business
- Ten ways to get the most out of customer testimonials
- The branding behaviour of high-growth start-ups
- The five principles of retail
- The secrets of 100-year-old businesses
- The spirit of sharing: why it pays to make friends with other businesses
- The truth about marketing to women
- Using existing data to understand your customers
- Why content is king in today’s marketing
Briefings (3)
Case studies (5)
Checklists (7)
- Developing your USP: A step-by-step guide
- How to plan your PR
- Ten tips for building a knowledge-based business
- Ten ways to build a brand for your small business
- Ten ways to keep ahead of the competition
- Ten ways to keep your products competitively priced
- Ten ways to market your small UK business to overseas visitors
FAQs (3)
Tools (2)
Videos (11)
- Ask the expert: brand and design
- Ask the expert: marketing
- How to network and get new business referrals
- Join the 29% with a powerful personal network
- Marketing through the downturn
- Recession recovery: low-cost, high-impact marketing to increase sales
- Recession recovery: reaching new customers
- Smarter marketing for ambitious SMEs
- Successful marketing mindsets
- Want ROI? Understanding why Return on Engagement matters
- Who are your buyer personas?
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