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Ask the expert: marketing
Marketing is not about the latest ad or gimmick. It’s about tracking what you do and making sure you do more of what works. Applying marketing principles to your business is common sense says Jason Sullock, customer marketing manager for Sage — good marketing is all about evolution not revolution.
Popular content on marketing strategy:
- How to prepare a marketing plan
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Find more articles, videos and tools on marketing strategy in the Resources box.
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Marketing strategy: resources
Blog posts (8)
- 20 common profit leaks in small businesses
- 50 shades of content
- Are you missing a marketing trick - and paying the price?
- How to motivate your customers to buy
- Is time your most precious resource?
- It’s not luck, it’s good marketing
- New marketing is about building assets
- “Marketing” encompasses everything that touches your customer
Articles (30)
- Changing focus: Public to private sector
- Cut your costs with marketing
- Cutting costs: how to cut the dead wood in your business to preserve the living
- Design marketing materials without breaking the bank
- Do you need to rebrand your business?
- Focusing your business
- Get more from your marketing budget
- How do you market an expensive item?
- How to identify and promote your USP
- How to market a professional practice
- Is your business in a rut?
- Market yourself as a small business
- Marketing on a shoestring
- Plugging the profit leaks in your business
- Q&A: The Bribery Act and your business
- Routes to market
- Should you pay for an intern?
- Six tips for suppliers dealing with retailers
- Six ways to make more sales in 2013
- Six ways to make your small business look bigger
- Standing out from the crowd
- Strategies for growing your business
- Ten ways to get the most out of customer testimonials
- The branding behaviour of high-growth start-ups
- The five principles of retail
- The secrets of 100-year-old businesses
- The spirit of sharing: why it pays to make friends with other businesses
- The truth about marketing to women
- Using existing data to understand your customers
- Why content is king in today’s marketing
Briefings (3)
Case studies (5)
Checklists (7)
- Developing your USP: A step-by-step guide
- How to plan your PR
- Ten tips for building a knowledge-based business
- Ten ways to build a brand for your small business
- Ten ways to keep ahead of the competition
- Ten ways to keep your products competitively priced
- Ten ways to market your small UK business to overseas visitors
FAQs (3)
Tools (2)
Videos (11)
- Ask the expert: brand and design
- How to network and get new business referrals
- Join the 29% with a powerful personal network
- Marketing through the downturn
- Recession recovery: low-cost, high-impact marketing to increase sales
- Recession recovery: reaching new customers
- Smarter marketing for ambitious SMEs
- Successful marketing mindsets
- Want ROI? Understanding why Return on Engagement matters
- Who are your buyer personas?
- Who are your customers? Understanding how to segment your market
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