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Ask the expert: brand and design
Branding is important whether you are a one-man band or a bigger business. But what do small firms need to know about branding and design to ensure they create a business identity that is distinctive, impressive and professional. Mark Urwin, branding expert at Sage, has some excellent advice in this four-minute video.
Popular content on branding:
- I'm a small business - why do I need a brand?
- How to identify and promote your USP
- Building a brand: nine FAQs
Find more articles, videos and tools on branding in the Resources box.
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Sage has software and services to help you manage your finances, people, customers and suppliers.
Marketing strategy: resources
Blog posts (6)
Articles (21)
- Changing focus: Public to private sector
- Cut your costs with marketing
- Cutting costs: how to cut the dead wood in your business to preserve the living
- Design marketing materials without breaking the bank
- Do you need to rebrand your business?
- Get more from your marketing budget
- How do you market an expensive item?
- How to identify and promote your USP
- How to market a professional practice
- Market yourself as a small business
- Marketing on a shoestring
- Q&A: The Bribery Act and your business
- Should you pay for an intern?
- Standing out from the crowd
- Strategies for growing your business
- Ten ways to get the most out of customer testimonials
- The five principles of retail
- The secrets of 100-year-old businesses
- The truth about marketing to women
- Using existing data to understand your customers
- Why content is king in today’s marketing
Briefings (2)
Case studies (5)
Checklists (7)
- Developing your USP: A step-by-step guide
- How to plan your PR
- Ten tips for building a knowledge-based business
- Ten ways to build a brand for your small business
- Ten ways to keep ahead of the competition
- Ten ways to keep your products competitively priced
- Ten ways to market your small UK business to overseas visitors
FAQs (3)
Tools (3)
Videos (10)
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- How to network and get new business referrals
- Join the 29 per cent with a powerful personal network
- Marketing through the downturn
- Recession recovery: low-cost, high-impact marketing to increase sales
- Recession recovery: reaching new customers
- Successful marketing mindsets
- Want ROI? Understanding why Return on Engagement matters
- Who are your buyer personas?
- Who are your customers? Understanding how to segment your market
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