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Understand customer web searches
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In this video, find out how your customers search online and how to boost your web sales. Get your products and services on consumers’ shopping lists by appearing in their searches. The video also explains how to analyse your web traffic with Google Analytics.
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Internet marketing: resources
Blog posts (4)
Articles (33)
- A guide to Google AdWords
- Ask before you send: best practice in email marketing
- Be a Google star: getting reviews online
- Best apps: for helping customers to find you
- Best apps: for organising and planning
- Best apps: for social networking
- Building an online brand (in an hour a day…)
- Building links to boost your website ranking
- Email marketing: what happens after you press send
- Get staff using social media to your benefit
- Get started with pay-per-click advertising
- How images affect your email marketing success
- How to brief a web designer
- How to make the most of your LinkedIn profile
- How to run a competition on Facebook (and not break the rules!)
- How to use Google Places listings to find customers
- How to use video to promote your business
- Is your online marketing legal, decent, honest and truthful?
- Keyword research — a beginner’s guide
- Link building tips and strategies
- Make your website smartphone-friendly
- Managing your Google AdWords costs
- Mobilize: the free Google mobile commerce tool
- Nine simple tips to transform your online sales
- Q&A: Why your business needs a social media policy
- Reach the top of local search rankings
- Recruiting a social media expert? What should you ask?
- Selling on eBay and Amazon
- The ultimate guide to keyword research
- Three SEO mistakes you must avoid
- Websites: the four pillars of wisdom
- What should you include in a professional profile?
- Why have my search engine rankings dropped?
Briefing (1)
Case studies (5)
Checklists (9)
- Action list: how to choose the right keywords
- Choosing a host for your website: ten things to consider
- Eight free tools to help you maximise Google AdWords
- Email marketing: 11 ways to make it work for your business
- Six reasons why you should be using Vine
- Six ways to raise your game on social media
- Ten ways to develop your website to help your business grow
- Ten ways to expand your social media contact list
- Twenty top Twitter tips
Videos (14)
- Advertising on social networks
- Avoiding common e-commerce mistakes
- Increasing sales with a trustworthy e-commerce website
- Introduction to AdWords
- Making the most of affiliate marketing
- Online press releases
- Podcasting in plain English
- Social networking tips
- Social networks and SEO
- Successful blogging tips
- Using Facebook for your business
- Using user-generated content
- Viral advertising
- What can SEO do for your business?
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