Mobilize: the free Google mobile commerce tool

Google's free mobile commerce tool - Mobilize - enables small businesses to create high-quality mobile sites or landing pages quickly and easily

What is Mobilize?

Mobilize offers a range of free templates that allows small firms to build mobile sites and landing pages so their customers can easily access information about them on their smartphone. These include designs for types of firm such as restaurants as well as designs aimed at generating leads or for ecommerce. There’s also the option to make a completely customised mobile site.

Why do I need a specific mobile site?

Mobile commerce is fast becoming the new commerce battleground. Ofcom reports that over 90 per cent of people in the UK own a mobile phone, 27 per cent of adults and 47 per cent of teenagers own a smartphone and 28 per cent of adults accessed the internet from their mobile phone in the first three months of 2011. This is backed up by figures published in the GSMA Mobile Media Metrics Report which says that in April 2011 8.8 million mobile phone users in the UK accessed the internet using an app on their phone.

According to Google, mobile commerce accounts for 10 per cent of all e-commerce and the value of mobile commerce transactions increased by 43 per cent in the twelve months to September 2011.

So, if your site isn't mobile ready, you could be missing a trick.

Can I monitor traffic on a Mobilize site?

Yes, Mobilize is integrated into Google Analytics, so businesses can monitor the traffic on their site.

How do I get a Mobilize site?

Go to: http://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html

Popular content on mobile commerce:

• Make your website smartphone-friendly
• Are you ready for mobile commerce?
• Smartphone applications for small businesses

Find more articles, videos and tools on mobile commerce in the Resources box on the right.