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Introduction to AdWords
This Google video offers a simple introduction to AdWords and how to use AdWords for your business.
Watch an introduction to AdWords on YouTube.
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Internet marketing: resources
Blog posts (4)
Articles (33)
- A guide to Google AdWords
- Ask before you send: best practice in email marketing
- Be a Google star: getting reviews online
- Best apps: for helping customers to find you
- Best apps: for organising and planning
- Best apps: for social networking
- Building an online brand (in an hour a day…)
- Building links to boost your website ranking
- Email marketing: what happens after you press send
- Get staff using social media to your benefit
- Get started with pay-per-click advertising
- How images affect your email marketing success
- How to brief a web designer
- How to make the most of your LinkedIn profile
- How to run a competition on Facebook (and not break the rules!)
- How to use Google Places listings to find customers
- How to use video to promote your business
- Is your online marketing legal, decent, honest and truthful?
- Keyword research — a beginner’s guide
- Link building tips and strategies
- Make your website smartphone-friendly
- Managing your Google AdWords costs
- Mobilize: the free Google mobile commerce tool
- Nine simple tips to transform your online sales
- Q&A: Why your business needs a social media policy
- Reach the top of local search rankings
- Recruiting a social media expert? What should you ask?
- Selling on eBay and Amazon
- The ultimate guide to keyword research
- Three SEO mistakes you must avoid
- Websites: the four pillars of wisdom
- What should you include in a professional profile?
- Why have my search engine rankings dropped?
Briefing (1)
Case studies (5)
Checklists (8)
- Action list: how to choose the right keywords
- Choosing a host for your website: ten things to consider
- Eight free tools to help you maximise Google AdWords
- Email marketing: 11 ways to make it work for your business
- Six reasons why you should be using Vine
- Six ways to raise your game on social media
- Ten ways to expand your social media contact list
- Twenty top Twitter tips
Videos (14)
- Advertising on social networks
- Avoiding common e-commerce mistakes
- Increasing sales with a trustworthy e-commerce website
- Making the most of affiliate marketing
- Online press releases
- Podcasting in plain English
- Social networking tips
- Social networks and SEO
- Successful blogging tips
- Understand customer web searches
- Using Facebook for your business
- Using user-generated content
- Viral advertising
- What can SEO do for your business?
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