Startup

Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.