A good standard of communication combined with the psychology of customer service suggests seven good approaches to dealing with customers:
- Being solution focused rather than problem orientated
- Listening to understand, rather than making assumptions or being indifferent to the customer
- Being gracious and empathetic rather than being unconcerned or dismissive
- Ensuring clear communication at all times pitched to the customer - neither 'over their heads' nor talking down to them
- Being assertive, not passive or aggressive
- Being non-defensive and treating customer feedback as valuable information
- Being influential and persuasive when negotiating or discussion options for a solution
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