Your marketing plan

Your marketing plan ensures that everyone in the business knows what you are trying to do and what they need to do to make it happen.

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Your marketing plan - overview

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

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Planning your marketing

Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.

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ARTICLE

Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

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ARTICLE

Exploiting gaps in your market

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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ARTICLE

How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

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ARTICLE

How to relaunch your business

Sales not what they should be? Shrinking market share? Your business might even be stuck in a rut. A relaunch can help, but what does it involve?

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TOOL

Marketing plan template

Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.

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FAQS

Planning your marketing FAQs

Profitable marketing for small businesses means identifying gaps in the market missed by mass providers. These FAQs can help you get it right.