Product development

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

Article image
ARTICLE

Product development - overview

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

News image
ARTICLE

Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

News image
ARTICLE

New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

News image
ARTICLE

Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

News image
ARTICLE

Innovation

Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.

News image
ARTICLE

Ten ways to promote a new offer

Try these road-tested techniques to make sure your target customers know you have an attractive new product or service on the market.

News image
TOOL

Intellectual property healthcheck

Use this handy tool from the Intellectual property office to find out what intellectual property you own, and how you can protect and exploit it.

News image
FAQS

Design FAQs

Answers to FAQs to help you use design to boost margins, improve existing products, and meet any standards required for new designs or packaging.

News image
FAQS

Packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.

News image
FAQS

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

News image
TOOL

Product positioning diagnostic

Use our free downloadable product positioning diagnostic tool to help identify the best way to market your product to your target customers.