Product development

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

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Product development - overview

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

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Create a prototype

Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.

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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

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Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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Innovation

Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.

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New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

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Preparing for ISO 9000 - checklist

The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.

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FAQS

Design FAQs

Answers to FAQs to help you use design to boost margins, improve existing products, and meet any standards required for new designs or packaging.

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Intellectual property healthcheck

Use this handy tool from the Intellectual Property Office to find out what intellectual property you own, and how you can protect and exploit it.

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FAQS

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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FAQS

Packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.

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TOOL

Product positioning diagnostic

Use our free downloadable product positioning diagnostic tool to help identify the best way to market your product to your target customers.