Branding

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

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Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

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Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

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Registering trade marks

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

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Great infographics made easy

Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

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Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

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FAQS

Building a brand FAQs

Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

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Changing your company name

19 things you need to do if you change your company's name, from registering with Companies House to updating your website and literature.

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Choosing a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.

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Do you need to rebrand your business?

No business can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace?