Branding

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

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ARTICLE

Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

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ARTICLE

Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

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Creating a brand

Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to SME branding.

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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

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ARTICLE

Registering trade marks

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

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Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

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FAQS

Building a brand FAQs

Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

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Choosing a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.