Branding

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

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Branding - overview

No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

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Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

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Great infographics made easy

Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

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Choosing a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.

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How to look like a bigger business

Customers can worry about small firms, fearing they lack the capacity and experience to match their bigger competitors. So how can you look bigger?

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What's your personal brand?

People don't only have perceptions about products, services and organisations — they also develop perceptions about the people they meet.

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Trade mark online application

You can register your trade mark to protect your brand (eg your product or service). Use the Intellectual Property Office's online service to apply.

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Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

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Protect your trade mark

A trade mark is a sign or symbol that enables your customers to distinguish you from your competitors. Find out how you can protect yours.