Market research

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

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Market research - overview

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

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New product research - overview

Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

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Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

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Benchmarking - overview

Benchmarking can help you assess the success of your marketing campaigns, methods and strategy. What you need to know to get started.

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Benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

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Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

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New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

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Using the internet for research

Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.

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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

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A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

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Benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

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Do-it-yourself market research

To help limit your costs, learn no-cost and low-cost ways to find out more about your competitors and customers by doing your own market research.

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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.

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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

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How to use online consumer panels

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

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Introduction to desk research

Desk research is any intelligence or data that already exists. It can provide you with a lot of extremely useful information, much of it for free.

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Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

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FAQS

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

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Measuring customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

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New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

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Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices – it can be the difference between success and failure.

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Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

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Ten ways to benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

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What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

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Why you must test for success

When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need to test it thoroughly.

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Writing a research brief

To brief an agency, be clear on what you want to know, who your audience is, your preferred research approach, deadline, budget and format of the findings.