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Simon Naudi

Simon Naudi

Answers Training International Ltd

Managing Director

Rose Lodge, Old Potbridge Road, Winchfield, Hants, RG27 8BT

www.answerstraining.com

Contact: Simon Naudi

Company description

Answers have been involved with the events industry for over 20 years. During that time we have helped sell floor space, organise conferences and run exhibitor seminars. We also exhibit at a number of shows! We are the training partner and associate members of the Association of Event Organisers and are involved with delivering many programmes on their behalf. Our forte is sales and management - from telephone sales and negotiation skills through to persuasive presentations and management of sales teams. We have an 86% repeat rate with over 800 customers, 26% of the Times 1000 and 31% of the Fortune 500.

About the expert

An honours graduate in Psychology, Simon's background was originally financial services and advertising. It was as Sales Training Manager at Yellow Pages that he got his first taste of training and development. After working for GTE for 5 years he set up a training consultancy the original Answers Training, in 1986. As the company grew he developed an international arm to the business, which saw him delivering sales and management programmes throughout Europe, the Middle East and the Far East. 1992 saw him involved with the merger and subsequent acquisition of Blackwater Valley Training - an organisation devoted to delivering Health & Safety, First Aid and IT courses.

As his business interests expanded into Europe, Simon was becoming increasingly involved with the day-to-day running of the Answers Training International group of companies. He writes regular articles on management and sales related topics and is regularly called to deliver events on behalf of associations, universities,  business organisations, the Chartered Institute of Training and Development and other national and international government bodies.

Simon has also written two books on selling; Advanced Telesales - The Definitive Guide to Success and The Gentle Art of Firm Persuasion. The range of topics he presents is impressive - from introductory management to board level facilitation, from telephone selling to high-level strategic negotiations.

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Articles by this expert, by highest rating

  • Choosing the right event

    Prior to deciding which event to attend, you should to be clear on why you're attending, what you hope to gain and how you will know if you have succeeded…

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  • Planning your follow-up after an event

    There are some terrifying sets of figures floating about the industry regarding the 75 per cent of leads that are not followed up after an event. The fact that any are neglected seems at best embarrassing and more poignantly, rather pointless. It is the equivalent of walking into a retail store, paying for your goods and walking out without your purchase. Or booking your holiday and failing to show up for your flight. It has been known for stand contractors engaged in the breakdown of an event to stumble upon a box of business cards that have been 'forgotten' after the show is over…

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  • Pre-event promotion

    If you expect a great event, you need good pre-event promotion. Whilst different organisers participate in different activities, there is a plethora of activities you can get involved with to maximise your results - before the event…

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