Kate Willis

KW Research

Senior Account Director

Foxhounds, Loxwood Road, Wisborough Green, RH14 0AN

www.katewillis.co.uk

Contact: Kate Willis

Company description

KW Research is a professional marketing research agency whose sole aim is to make their clients' businesses work more effectively by providing actionable, cost-effective, strategic and expert advice on what to do next to develop their company, brand and communications.

About the expert

I have more than 30 years' experience working in qualitative research (for which I have a passion!) with major blue-chip institutions/companies and the information arm of the Government, at the highest levels where my straight-talking, business-focused, practical, strategic recommendations have proved invaluable in securing the future of the companies and brands involved and in optimising communications to stakeholders, staff, customers and clients.

I am a full member of the Market Research Society, the Association of Qualitative Researchers and the Business Intelligence Group and am heavily involved in ongoing training and communications programs for a number of clients.