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Julia Whitehead

Ask Joe Public Ltd




Ask Joe Public Ltd

71 Maxted Road
SE15 4L

About the company

Ask Joe Public is a small qualitative research consultancy that specialises in UK consumer research. It was established in 2006 by Julia Whitehead, who has more than 15 years' experience in the industry. Ask Joe Public has worked with numerous leading UK and global brands as well as smaller companies undertaking research for the first time.

About Julia Whitehead

Ask Joe Public is passionate about helping clients grow their brands. They can help you understand your consumer; their feedback can enhance the appeal of what you are selling and provide direction not only now, but in the future too.

They specialise in a broad spectrum of consumer research, but predominantly work in retail, events, (packaging) design, brand positioning, NPD and advertising development.

Ask Joe Public treat you as individuals and therefore their research is tailor-made to suit your specific needs; there are no packages. Methodologies including the familiar focus group discussion, one-to-one depth interviews, accompanied shopping trips (ASTs), intercepts and ethnography (observational research).

In addition to this they also have an established reputation for producing vox pops of your consumers that can really help bring your research to life. All footage is shot by professionally-trained camera personnel on broadcast quality cameras.

Julia Whitehead is a member of the Market Research Society, Association of Qualitative Research and Independent Consultancy Group.


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