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Julia Whitehead

Julia Whitehead

Ask Joe Public Ltd


71 Maxted Road, London, SE15 4LF

Contact: Julia Whitehead

Company description

Ask Joe Public is a small qualitative research consultancy that specialises in UK based consumer research. Ask Joe Public was established in 2006 by Julia Whitehead, who has more than 15 years' experience in the industry.

About the expert

Ask Joe Public is passionate about helping our clients grow their brands. We can help you understand your consumer; our feedback can enhance the appeal of what you are selling and provide direction not only now, but in the future too.

We have worked with numerous leading UK and global brands as well as smaller companies undertaking research for the first time. We specialise in a broad spectrum of consumer research, but predominantly work in retail, events, (packaging) design, brand positioning, NPD and advertising development.

At Ask Joe Public we treat you as individuals and therefore our research is tailor made to suit your specific needs; there are no packages. Methodologies including the familiar focus group discussion, one to one depth interviews, accompanied shopping trips (ASTs), intercepts and ethnography (observational research). In addition to this we also have an established reputation for producing wonderful Vox Pops of your consumers that can really help bring your research to life. All footage is shot by professionally trained camera personal on broadcast quality cameras.

Julia Whitehead is a member of the Market Research Society (MRS), Association of Qualitative Research (AQR) and Independent Consultancy Group (ICG).

Articles by this expert, by highest rating

  • I'm a small business: how can market research help me?

    Are you confused or sceptical about what market research can offer? In part one of her series on market research for small firms — I'm a small business: why do I need to do market research? — Julia Whitehead, director of Ask Joe Public, explained why market research is important. In part two, she reveals how to use market research successfully…

  • I'm a small business: why do I need market research?

    Are you confused or sceptical about what market research can offer? Here, Julia Whitehead, director of Ask Joe Public, explains how market research can help your business grow.…