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John Straw

John Straw


Founder, VP business development

MacMillan House, Platform 1, Paddington Station, London, W2 1FT

Contact: John Straw

Company description

We work with small businesses to ensure:

1. They understand what search engine optimisation (SEO) is and what it can do for them.
2. They have the skills to do it themselves.
3. Their websites are so well-optimised, they're attracting as many customers than they can handle.
4. They don't need us any more.

About the expert

I have 16 years of helping start-ups with their digital marketing in California and the UK. I've seen how smart businesses benefited from staying ahead of the competition with their digital marketing.

I'm absolutely passionate about what I do and make sure I introduce my customers to the most up-to-date knowledge and the best marketing techniques for their business. I'm lucky enough to have been given a few accolades in my time, too, including winning eConsultancy's prestigious search innovation award 2011 and being named one of the top 100 marketers of 2009 by Courvoisier.

Want to know more? Feel free to get in touch.

Articles by this expert, by highest rating

  • Why have my search engine rankings dropped?

    You’re on top of your SEO and attracting links to your site and linking to others and yet your rankings have just dropped. What’s the problem? John Straw has the diagnosis…

  • The essential SEO glossary

    Do you know what keyword stuffing is? Or a crawler? Or a link farm? Get the lowdown on SEO with this essential glossary by SEO expert, John Straw…

  • Link building tips and strategies

    Getting other websites to link to yours is a critical component of improving your search rankings, with each site that links to you acting as a 'vote' for your content. John Straw explains how to improve your link strategy…

  • Reach the top of local search rankings

    Getting the most from your website isn’t just about topping the Google rankings nationally ― for many small firms it’s about thinking local. If you don’t localise your search engine optimisation (SEO), you risk missing out on customers on your doorstep. We ask the experts how to go local…

  • Three SEO mistakes you must avoid

    There are three main mistakes you can make with SEO. They are: publishing duplicate content, using automated link-building and over-doing it with the same keyword anchors. John Straw explains why there are no short cuts in SEO…

  • Keyword research - a beginner’s guide

    You can increase the levels of traffic to your website by researching and refining the right keywords and phrases to help you get higher up the rankings in Google. John Straw offers a beginner’s guide to keyword research…