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John Keating

John Keating



10 Eaton Road, Bowdon, WA14 3EH, Altrincham

Contact: John Keating

Company description

Databroker: Impartial, trusted data advice. With 10 years' experience in data, we can help you by sourcing the very best DMA approved data lists for your direct marketing campaigns.

About the expert

I am founder and MD of Databroker, an independent and impartial list sourcing service. We offer our clients an unbiased evaluation on the pros and cons of various data list options, using only DMA-approved sources.

List sourcing can be a difficult area for the inexperienced, and with over 10 years experience in the direct marketing industry I am ideally placed to offer advice on the intricacies of selecting a list.

Databroker was born after listening to feedback from clients who were unhappy with domineering salesmen selling unsuitable lists.  My impartiality gives you the best of both worlds and allows me to work closely with you on any project and not push inappropriate databases.

My particular strengths are:

  • Offering impartial, trustworthy recommendations on relevant and credible data sources
  • Working closely with marketing managers for their sales campaign data
  • Filtering sales spin from list owners
  • Consultancy to data owners who want to improve their products and services

My experience has helped hundreds of start-ups and SMEs and many agencies and third parties.  If you want to know more about me or Databroker feel free to contact me directly or visit our website.

Articles by this expert, by highest rating

  • Your guide to buying mailing lists

    Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list…