John Hayward

Brand Glue

Director

www.brandglue.co.uk

Company description

Brand Glue specialise in delivering high quality brand and marketing communications thinking at cost effective prices. We develop brand and positioning strategy to ensure businesses stand out from the crowd, together with marketing communications plans that promote brands as effectively as possible, through to delivery and design of marketing materials.

About the expert

John has worked in the marketing and branding field for over 20 years, working client side and now agency side to provide brand and communications expertise to businesses. As a client he has planned and executed activity with multi-million pound marketing communications budgets to both consumer and business-to-business audiences, covering digital and more traditional media activity. He's also spent many years looking after and developing brands into stronger, clearer propositions. In terms of activity he has developed all kinds of TV, digital, direct mail, outdoor, radio and press activity. The tasks have been very different, from launching and building brands with big budgets to small budget direct response activity. As head of Marketing Communications at Yell he's most proud of the digital work for Yell.com, the award winning James Nesbitt ads for Yellow Pages and the People Behind the Numbers campaign to businesses.