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Jackie Fast

Jackie Fast


Sponsorship manager and managing director

Slingshot Sponsorship Ltd, 14-16 Great Portland Street, London, W1W 8QW

Contact: Jackie Fast

Company description

Slingshot Sponsorship is a London-based agency specialising in sourcing and gaining corporate sponsors on behalf of specialist content providers. Slingshot currently represents and secures sponsor partnerships for professional associations, sporting competitions as well as music, fashion, artistic and cultural events.

About the expert

Jackie Fast is the managing director of Slingshot, a specialist sponsorship agency. Having identified a gap in the market whilst developing the sponsorship department for the Direct Marketing Association UK (DMA), she established Slingshot to foster sponsor partnerships on behalf of companies and organisations to generate alternative revenue streams. 

Through the course of her career in sponsorship marketing and management, Jackie has honed her professional expertise in creating strategic partnerships, business development and managing client relations specifically within the burgeoning field of sponsorship. Prior to joining the DMA, she gained diverse international sponsorship experience through serving as a strategic consultant and business development manager in Canada where she secured funding for specialised hospital projects across the country and managed promotional partnerships.

Enthusiastic and dedicated to expounding the value of sponsorship to the marketing industry, Jackie frequently contributes articles on sponsorship to marketing trade magazines, has appeared on DMA TV, and has amassed a keen following among leading industry practitioners on Twitter (@JackieFast and @Slingshot_UK).

Articles by this expert, by highest rating

  • Local sponsorship is good for business

    Small firms can get good publicity and create valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank, as business writer Naomi Marks reports…

  • Measuring the effects of sponsorship

    Sponsorship can bring two brands together and give both of them wider exposure. But while the benefits of an association may seem obvious, the only way to really judge the success of a sponsorship programme is to measure it, as Jackie Fast of Slingshot Sponsorship explains…

  • The benefits of sponsoring an email newsletter

    Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message to your target market as Jackie Fast reveals.…

  • Eight ways to get a sponsorship deal off the ground

    Are you looking for a sponsor for an event? Or do you want to sponsor a local sports team or charity to raise your profile? Sponsorship can bring significant commercial rewards but it’s not always easy to strike a good deal. Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help you get a sponsorship deal off the ground.…