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David Smith

David Smith

IMRG

Director of operations

25 Floral Street, Covent Garden, London, WC2E 9DS

www.imrg.org

Contact: David Smith

Company description

IMRG is a membership community for the e-commerce industry, whose vision is to maximise the commercial potential of online shopping. IMRG membership comprises hundreds of retail organisations and enterprises that supply technology and services to facilitate e-retail solutions. We help members maximise the business opportunities and stay ahead of developments in the e-commerce marketplace.

About the expert

Tenyears in publishing at IPC Magazines working on magazines such as NME, Shoot, 90 Minutes, Golf Monthly and Rugby World becoming sports group publisher in 1995.

'Transferred' to the Football Association as Commercial Manager in 1997 and developed the FA's licensing and merchandising programme, overseeing England kit launches and the launch of the World Cup '98 and Euro 2000 merchandising partnership with Sainsbury's. Member of the development team for the FA's web site and launched their online store England-Direct. After the Euro 2000 tournament joined Sports e-Tail working on the development and launch of various football/sport-related online stores including those of Manchester United, Blackburn Rovers, UEFA and the ECB.

November 2003 - joined SP Active, a start up marketing consultancy, as commercial and marketing director working across accounts such as Tesco, JVC, Sports World, Manchester United, Arsenal and Cereal Partners amongst others putting together various pan-European and domestic promotions and facilitating sales and licensing opportunities.

May 2005 - joined Sports World working on the development of their online store proposition sports-direct.com which was launched in December 2005.

June 2007 - joined the online retail membership organisation IMRG as Director of Operations, responsible for the development of the organisation as the voice of online retail.

Articles by this expert, by highest rating

  • Turn website visits into sales

    Getting people to visit your website is one thing; persuading them to part with their cash once they are there is a different challenge entirely. Kate Horstead finds out how to turn web visits into sales…

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  • Generate repeat sales online

    Repeat sales are the lifeblood of many businesses, and techniques for keeping customers coming back are well established. Your website is easy to navigate, attractive and buying from it is easy. But is that enough to maximise your sales? Emma Allen finds out how to keep people buying from your website…

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