Courtesy navigation

Bryan McCrae

Bryan McCrae

Cognitive Sales Consulting

Cedar Court, Reading Road, Rotherwick, RG27 9DB

Contact: Bryan McCrae


Company description

Established in 2003, we are an independent consultancy dedicated to helping organisations of any size improve B2B sales and marketing results.

We bring together many years of successful sales and marketing management, underpinned by a deep understanding of psychology together with coaching and training skills. We apply proven methods and techniques together with extensive real world experience to help you grow your sales and profits.

About the expert

With more than 20 years’ experience in sales and marketing and an impressively consistent track record of over achievement in both individual and team sales targets, Bryan McCrae is highly experienced in marketing, sales and developing sales teams.

He has extensive experience of high tech sales into both large and small corporate accounts, based on the practical use of structured strategic selling methodologies for large complex long-term opportunities and a deep understanding of sales psychology. This has resulted in extensive UK market knowledge and experience in many vertical sectors such as finance, travel, government and defence, pharmaceuticals and manufacturing.

This expertise is complemented by training and coaching skills, preceded by a degree in psychology.

His previous career history comprises senior sales and sales management roles in seven market-leading companies, such as TIBCO, Sorbus, Granada and Candle and he has been the frequent winner of sales awards for his outstanding performance.

Articles by this expert, by highest rating

  • Five tips for negotiating better deals

    Most companies are not very good at selling. How do we know? Recent research across a sample of almost 400 organisations tell us that only 44 per cent of them judge that they sell more effectively than their competitors and 2 per cent admit to being catastrophically bad - that is around 60 in the Chamber!…

  • Five tips for negotiating better deals

    Do you sometimes have the feeling that you could have got a better deal when buying or selling? If so, you are not alone, as there is almost always a better deal to be had. How do you go about finding it? Bryan McCrae of Cognitive Sales Consulting offers some proven ideas that work…

  • Selling the benefits

    Successful selling requires you showing your customers how your product meets their needs. Highlighting your product's benefits in quantifiable terms is more likely to result in a sale than simply describing its features, as Kat Knight finds out…

  • Create an effective sales forecast

    Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow and allocate the resources you need to meet your business objectives. Bryan McCrae of Cognitive Sales Consulting explains how to build an effective sales forecast…

  • It's all in the mind... but whose mind?

    Ever wondered why you can sell to some people and not to others? According to Bryan McCrae, of Cognitive Sales Consulting, the answer could be in the way your customer sees the world. Get inside their mind and you could suddenly find yourself making sales to people you had previously thought impossible to sell to…