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Return to expert listAndrew Miller
Royal Mail
Marketing manager
Area of expertise: direct marketing
London
Contact: Andrew Miller
Company description
The direct mail experts.
About the expert
A chartered marketer, with more than ten years' experience in Royal Mail, working across a broad spectrum of marketing roles from strategy, segmentation and data mining, market development and initiative deployment.
My current remit includes Mailshots Online, our one-stop online tool that allows you to create simple, fast and cost-effective mail campaigns. Choose the look and style of your postcard or letter, add your own copy and images, buy a mailing list (or use your own), then Royal Mail will print and post your completed mailshots for you.
Articles by this expert, by highest rating
Customer database maintenance interactive training
Learn how to keep your customer database up to date using Royal Mail's customer database maintenance interactive training. (Free registration required…
Growing customers: building your business
Creating a loyal band of customers through good service is a great achievement. But it's no time to be complacent. You've got to keep working at your relationship, says Andrew Miller of the Royal Mail.…
Write a successful mailshot
This briefing outlines:…
Keeping customers — the importance of loyalty
Keeping customers makes good business sense but it's not always easy. Andrew Miller of the Royal Mail shares his ideas on how you can keep your customers coming back to your business…
Plan an effective mailshot
This briefing outlines…
Getting customers: the rules of attraction
Every business wants to get customers, keep them and add to their number but it's never easy. In the first of a four-part series, Andrew Miller of the Royal Mail explains how to attract customers in the first placeMaking that first connection can be tough. You've only got the briefest moment to grab someone's attention and win them over. A thoughtless word could see them walking away before you have the chance to show them what you have to offer…
Q&A: Why choose direct mail for your business?
Your customers are bombarded with mailings from one source or another. So what's the point of investing in direct marketing? Andrew Miller from Royal Mail, explains how an intelligent approach to direct marketing can help you acquire, retain, develop and win back customers.…
How to create successful mailings
Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships, as Andrew Miller of the Royal Mail explains.…
12 tips to help your business grow
In these difficult economic conditions, it's important to have some golden rules to keep your business on track. Andrew Miller of the Royal Mail offers his top tips to help your business grow.…
Winning back customers: making up is hard to do
Don't write off customers that leave, says Andrew Miller of the Royal Mail. With the right approach, you could get them back…
Perfect partners: online media and direct mail
In the UK today, 29.8m people are regularly logging on to the internet. Well over 80 per cent of the UK population has access to the internet and over 50 per cent are online every day. UK digital marketing spend hit £2bn in 2007…
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