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Andrew Gerrard

Andrew Gerrard

InTouch Marketing

Managing Director

Vantage Business Park, Bloxham Road, Banbury, OX16 9UX

www.intouchmarketing.co.uk

Contact: Andrew Gerrard

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Company description

InTouch is an integrated communications agency which gets to the heart of marketing problems, allowing them to develop effective solutions. They don't make recommendations to make more money, but to produce competitive advantage for their clients. Their passion is to deliver you success.

About the expert

Andrew Gerrard has more than 25 years' marketing and communications experience working on both the client and consultancy side. This experience has been very broad, including large and small companies, industrial and consumer-based brands. He has built a wealth of knowledge and a real specialism in marketing communications. Whether B2B or B2C, this expertise is often brought to bear to create positive change for clients.

Andrew has detailed knowledge of the media, advertising, direct techniques and sales lead generation. He manages day-to-day projects which truly span the communication mix, including communication strategy, market research, direct marketing, database marketing, e-marketing, advertising, audience definition, profiling and targeting, and branding.

Andrew is passionate about making a real difference and utilising marketing principles to focus organisations on their real priorities. Too many businesses forget that the vital focus should be the customer, losing sight of what it is like to be on the receiving end of their service delivery. Andrew sees his role as helping businesses find this focus, to differentiate themselves in a crowded and competitive market.

Articles by this expert, by highest rating

  • The art of customer segmentation

    Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers into smaller groups, says Andrew Gerrard of InTouch Marketing…

  • Customer segmentation: An essential checklist

    The key questions you need to answer to develop a successful customer segmentation strategy for your business…

  • Choose a pricing strategy

    Pricing is one of the most important aspects of your offer to get right. Andrew Gerrard, managing director of Intouch Marketing, looks at what you need to take into account before putting a price tag on your product or service…