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Andrew Gerrard

InTouch Marketing

Managing Director

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Contributions

InTouch Marketing

Vantage Business Park, Bloxham Road
Banbury
OX169UX

About the company

InTouch is an integrated communications agency which gets to the heart of marketing problems, allowing them to develop effective solutions. They don't make recommendations to make more money, but to produce competitive advantage for their clients. Their passion is to deliver you success.

About Andrew Gerrard

Andrew Gerrard has more than 25 years' marketing and communications experience working on both the client and consultancy side. This experience has been very broad, including large and small companies, industrial and consumer-based brands. He has built a wealth of knowledge and a real specialism in marketing communications. Whether B2B or B2C, this expertise is often brought to bear to create positive change for clients.

Andrew has detailed knowledge of the media, advertising, direct techniques and sales lead generation. He manages day-to-day projects which truly span the communication mix, including communication strategy, market research, direct marketing, database marketing, e-marketing, advertising, audience definition, profiling and targeting, and branding.

Andrew is passionate about making a real difference and utilising marketing principles to focus organisations on their real priorities. Too many businesses forget that the vital focus should be the customer, losing sight of what it is like to be on the receiving end of their service delivery. Andrew sees his role as helping businesses find this focus, to differentiate themselves in a crowded and competitive market.

ANDREW'S CONTRIBUTIONS

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ARTICLE

Customer segmentation: An essential checklist

Customer segmentation: An essential checklist featuring the key questions you need to answer to develop a successful customer segmentation strategy....

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ARTICLE

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers....

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ARTICLE

Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product....