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Andrew Gerrard

Andrew Gerrard

InTouch Marketing

Managing director

Vantage Business Park, Bloxham Road, Banbury, OX16 9UX

Contact: Andrew Gerrard

Company description

InTouch is an integrated communications agency where getting to the heart of marketing problems allows us to develop effective solutions. We don't make recommendations to make more money. We make recommendations that produce competitive advantage for our clients. Our passion is to deliver you success.

About the expert

More than 25 years' marketing and communications experience working on both the client and consultancy side. This experience has been very broad, including large and small companies, industrial and consumer-based brands. I have built a wealth of knowledge and a real specialism in marketing communications. Whether B2B or B2C, this expertise is often brought to bear to create positive change for clients.

I have detailed knowledge of the media, advertising, direct techniques and sales lead generation. I manage day-to-day projects which truly span the communication mix, including communication strategy, market research, direct marketing, database marketing, e-marketing, advertising, audience definition, profiling and targeting, and branding.

I am passionate about making a real difference and utilising marketing principles to focus organisations on their real priorities. Too many businesses forget that the vital focus should be the customer or consumer, losing sight of what it is like to be on the receiving end of their service delivery. I see my role as helping them find this focus to differentiate themselves in a crowded and competitive market. Marketing and marketing communications ensure businesses achieve what they want and need to achieve, but it must be interwoven in all a business does.

Articles by this expert, by highest rating

  • The art of customer segmentation

    Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers into smaller groups, says Andrew Gerrard of InTouch Marketing…

  • Customer segmentation: An essential checklist

    The key questions you need to answer to develop a successful customer segmentation strategy for your business…

  • Choose a pricing strategy

    Pricing is one of the most important aspects of your offer to get right. Andrew Gerrard, managing director of Intouch Marketing, looks at what you need to take into account before putting a price tag on your product or service…