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Amanda Walker

Amanda Walker


Marketing consultant

Contact: Amanda Walker

Company description

BusinessSmiths offer your small business expert support in every area. Whether you want help in planning and marketing your small business, support during your start-up phase or information about grants and funding — we have a specialist BusinessSmith for you.

About the expert

BusinessSmiths is passionate about small business success. We can support your small business through our network of carefully screened experts.

A marketing BusinessSmith, Amanda has over 15 years experience with companies such as Kraft Foods, Mattel Toys and HJ Heinz. She is now an independent marketing consultant supporting small businesses through BusinessSmiths. She can support your small business marketing efforts in everything from developing a point of difference to low cost advertising. And as per the BusinessSmiths philosophy, all costs are completely transparent and tailored to suit your needs so that you only pay for exactly what you need.

Articles by this expert, by highest rating

  • How to stand out from the crowd

    If you want to sell more than your competitors, you need to remind your customers why they should buy from you rather than a rival. But what is it about your firm that is distinctive? Are you aware of the marketing value of things you do that you take for granted? Amanda Walker explains how to go through your operation looking for the qualities that make you stand out from the crowd …

  • Two-minute customer satisfaction survey

    Edit our template to create your own customer satisfaction survey, helping you understand why people buy your offer rather than someone else's. You can use this information to cut your costs, to improve your product or service and to create targeted marketing messages that increase sales…

  • Cut your costs with marketing

    The two words "cost-cutting" can fill small business owners with dread. Most firms begin by reducing their marketing activity and downgrading their product or service. But this is a mistake, argues Amanda Walker, of Businesssmiths. Instead, you should use your marketing itself to identify areas where you can cut costs without losing what your customer really wants …

  • Developing your USP: A step-by-step guide

    A unique selling proposition (USP)  is what makes your business stand out from the crowd and tells your customers what is special about you. So it's vital to get it right, as marketing consultant Amanda Walker explains…