Direct marketing

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

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Direct marketing - overview

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

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Creating a mailshot - overview

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

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Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

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Leafleting - overview

The basics you need to know about leafleting to advertise your local business - how to create, distribute and measure response to your flyers.

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Mobile and text marketing - overview

More than 90% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

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Direct mail and email marketing

Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

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Marketing by text - checklist

Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.

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Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

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Writing a mailshot

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.