Direct marketing

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Article image
ARTICLE

Direct marketing - overview

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Article image
ARTICLE

Creating a mailshot - overview

Your mailshot has to stand out from the other post on the doormat. It must have a clear and simple message and grab the attention of the recipient.

Article image
ARTICLE

Your mailing list - overview

An up-to-date marketing database is a goldmine of useful information with details of your customers, prospects and sales trends to help your business.

Article image
ARTICLE

Leafleting - overview

Leafleting is a popular marketing method for small businesses. It is simple, affordable and can bring in new customers and boost sales.

Article image
ARTICLE

Mobile and text marketing - overview

The rise of smart phones, apps and mobile web access has made the mobile phone key for getting new business. Make the most of these opportunities.

News image
ARTICLE

Marketing by text - checklist

Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.

News image
ARTICLE

Direct mail and email marketing

Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

News image
ARTICLE

Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

News image
ARTICLE

Writing a mailshot

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.

News image
ARTICLE

The power of door drop marketing

Looking for a cost-effective way to reach new customers? Door drops are not just affordable — they are versatile, highly targeted and effective.