Direct marketing

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Article image
ARTICLE

Direct marketing - overview

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Article image
ARTICLE

Creating a mailshot - overview

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

Article image
ARTICLE

Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

Article image
ARTICLE

Leafleting - overview

The basics you need to know about leafleting to advertise your local business - how to create, distribute and measure response to your flyers.

Article image
ARTICLE

Mobile and text marketing - overview

More than 90% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

News image
ARTICLE

Direct mail and email marketing

Direct mail and email can be very cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

News image
ARTICLE

Marketing by text - checklist

Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.

News image
ARTICLE

Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

News image
FAQS

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

News image
ARTICLE

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

News image
ARTICLE

Writing a mailshot

A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.