And what's interesting is that the pop-up shop in particular is providing a significant boost to the UK economy, contributing £2.3bn a year and with revenues growing by 12.3% last year in this sector.
The UK is currently home to more than 10,000 pop-ups and the report reveals that it's not just start-ups that are interested in the pop-up concept; many established businesses are also keen to open up a pop-up extension of their current business.
Pop-up stores are a flexible add-on to a fixed retail space. They can serve as an extra outlet for your best-selling products or a short-term retail space allowing you to connect with new audiences and test out new products in new areas.
For a growing business, this is a prime opportunity and, as this latest research shows, there's no need to miss out on the pop-up trend just because you already have an established business.
If you want to grow your small business, testing the market with a pop-up extension is a great way to start. But there are two key things to consider before doing so:
Pop-up businesses cannot rely on a cash point machine being nearby. Consumers now pay by card more than they have ever done before; they will expect to be able to pay by card, so don't lose business by only accepting cash
All retail businesses, pop-ups included, need to invest in an electronic point of sale terminal (ePOS) and card machine. Not only is this more convenient to your customer but this will also limit the liability that comes with storing cash at your temporary premises or in a vehicle overnight.
It's important to manage a pop-up with the same proficiency and standard of customer service as you would with a permanent, established business. Aim to capture as much data as possible and analyse it; learn what works and what doesn't and tweak your business strategy accordingly.
Wherever you are selling your goods, you should be able to ascertain when to offer discounts and how to target them and be able to track inventory to make sure you always have the right stock. This doesn't have to be difficult; you'll find plenty of low-cost business apps available via the cloud that you can access from anywhere.
Running a pop-up on a short or long-term business will no doubt be a valuable learning experience. We recently ran a survey across 1,000 UK small business owners and found that that one third of respondents set up their own business because they wanted something more "exciting" than a normal day job - the pop-up phenomenon offers just that.
Copyright © 2015 Raj Sond, general manager of First Data Merchant Solutions.
In a world where we are becoming increasingly isolated and where chats on social media are taking the place of face-to-face conversations, the search for a human connection is increasingly important.
It's that feeling of being connected to someone or something that makes things matter and gives us a sense of belonging. So, when a business - big or small - chooses to work with a charity (or a number of charities), it is taking a positive step in building that "connectedness".
People are much more likely to feel a connection to a specific cause than they are to a commercial enterprise. So, when a business starts working alongside a charity, it is portraying itself in a much more human and personable manner, which can only be a great thing - and there are various reasons why:
If a business is looking to grow (and what business isn't?), bringing onboard a charity can be a great move. As soon as that business links up with a specific charity, it will be adding to its audience of potential customers or clients. Of course, it works both ways and the charity will benefit from an increased target audience too.
Furthermore, when a business chooses to team up with a number of different charities, as is the case with Instantprint and its Christmas card campaign, even more potential audience avenues are opened up.
When a business links up with a charity, the benefits of such a partnership aren't just felt on the outside. Yes, it's going to be beneficial for the business to be seen as a supporter of charitable causes, but it can make a real difference to the inner workings of the company too.
For instance, getting employees involved in fundraising for your chosen charity won't only raise vital funds, it will also help to build relationship between individuals within the company. Teams can bond, members of staff can get to know each other better and the sense of "doing something good" can only help to boost staff morale.
The number of businesses and charities taking the decision to partner up is certainly on the rise, and perhaps a cynic's view of this could be down to the fact that when a business gives to charity it is entitled to certain tax relief from the UK Government. However, while this can certainly help to lower the amount of tax paid, it can hardly be looked upon as an easy way to cut the tax bill, and certainly won't be saving bucket loads of cash as the money you may have given to the tax man will have instead gone to charity.
Despite all of the different benefits a business can enjoy when it teams up with a charity, the main one has to be that feeling of "doing something good". According to research, giving to charity makes us feel better - happier even - and what better reason is there than that?
Copyright © 2015 Amy Woodcock.
A key skill for marketing professionals is being able to create presentations that stick. Whether you are looking to win more budget internally or to pitch a new client - by harnessing the power of business story-telling, you can stand out from the crowd and leave a lasting impression.
Stories are powerful tools. They change how we think and feel about something, so a well-structured story takes your audience on a journey they'll always remember.
Still, many marketing professionals don't know how to use story-telling in their presentations. There are several key things to remember:
First, do your research. Double check any facts and figures; don't be caught out by claiming something incorrect.
Once you have your information to hand, start assembling it into a story - this is your script. Your presentation should have a clear beginning, middle and end, as well as an overarching narrative. Work out any obstacles, find solutions and create a central character. Write these down and don't worry about editing in the beginning.
Take a break from what you've written and go back to it with fresh eyes. Focus on why your idea will appeal to your audience and cut out anything that seems unclear or non-essential. Your watch-words for this process should be clarity, accuracy and efficiency.
What do you want your audience to remember? The bottom line is always the most important thing. Once you've developed succinct and engaging content, you need to distill the take-away message down to one sentence.
Design is essential for making a good first impression. You have limited time: people take just 15 seconds to make an initial judgement. The software you choose can help get you noticed. Everyone knows about Microsoft PowerPoint but there are new alternatives out there that you can also use - Google Slides and Prezi are two of the more popular ones.
Six more key things to remember are:
Remember that the visual impression you give is just as important as developing excellent content, as illustrated in this Prezi.
Copyright © 2015 Spencer Waldron, UK country manager of presentation software company Prezi.
I was pretty despondent when I walked through the door of my parents' home. I was 17 years old and had just had my first driving lesson. I thought driving was going to be a breeze; but inevitably I had stalled the car and made the multitude of mistakes most people do the first time they get behind the wheel.
As I passed my Dad on the stairs he asked, "What's wrong?".
"Do you think I will ever be able to learn to drive?" I murmured.
He quickly responded, "Have you seen all the idiots on the road?"
Of course, that was my father's way of saying "yes".
I meet company directors all the time who tell me they don't understand social media. They don't use Facebook, LinkedIn, or Twitter and wouldn't know where to start. I always want to use my father's quote, "Have you seen all the idiots on Facebook?"
Facebook is used by 1.3 billion people a month. It is designed to be user friendly. It is not elitist and it's not that difficult. Anyone who gives themselves some time on any of these platforms will quickly master the basics. Moreover, there are a plethora of online articles and videos that can help if you're stuck on a particular task.
Social media doesn't go wrong because people don't understand a particular aspect of functionality on LinkedIn or Twitter. Social media doesn't work for businesses and individuals because they don't understand the mindset shift that has to happen to make it work. Social platforms are very different from broadcast media. To put it simply, social media is not a platform; it is a mindset, a way of thinking, a state of mind.
The mind-shift is simple to explain and yet I am often surprised at how difficult people find the change of thinking. Quite simply, broadcast media was about "me". I would talk about my company, what we could offer, the benefits we gave and so on. This worked when the audience had no right of reply. In a world where there was scarcity of choice and information, audiences would allow themselves to be interrupted by messages they would not necessarily be able to access in any other way.
Social media, however, is not broadcast. It is a two-way communication. Audiences don't merely have the right of reply, rather your business is communicating in their channel. Social media platforms are the primary communication tool of choice for a growing number of individuals. Rather than pick up the phone, many individuals will prefer to send a Facebook message. Therefore, when a company communicates on social platforms, it is in its customer's space. This, of course, is what makes the channel so potentially powerful. It is also why it can go badly wrong.
To make social media work, you have to make your customers the heroes. This normally means allowing your customers to get involved and participate – by encouraging social sharing and feedback.
However, the more you can allow your customers to be involved, the more effective your social media will become. Great examples are Walkers Crisps encouraging customers to come up with a new flavour, JetBlue asking customers to share the story of their flight or Heinz asking its customers which bean they are.
These companies understand the importance of the narrative. Stories are what we tell each other. Stories are how we learn. Whether we obtain the story via word of mouth, books, TV or films, it is stories that have been capturing our imagination since the beginning of time. Before you unleash your communications on the world, ask yourself, "what is your narrative?". What is the story behind what you are doing or the story you are trying to tell? Is it compelling? Could it be improved?
Once you have the story, then you need to work out how the audience can take a central role in the story. If the audience are the heroes they will want to get involved and share the communication with others. And that is ultimately how your social media will be successful.
I don't mean going "viral", which is one of the most overused marketing terms; I'm talking about "social sharing". It only takes a small percentage of any audience to share your communications in order for you to reach a relevant group of potential new customers in the most credible way. After all, it is not you saying how good you are, but a trusted friend or colleague. Rinse and repeat this process on a weekly or monthly basis and that is a lot of potential reach over the course of a year.
Social media is not about the platform. That is merely the outlet for the communication. Social media is about great narratives where your audience takes the central role. David Bowie famously sang: "we can be heroes, just for one day". If you can make your audience the heroes, then your social media might just work.
When it comes to marketing, it's tempting to think that successful small businesses know something that you don't; they have discovered that one elusive marketing miracle at the end of the rainbow.
But the truth is there's no such thing as a marketing miracle. Or at least that's my experience having worked with hundreds of small businesses in the past 31 years.
What I've found is that the businesses that get it right with their marketing and as a result that reap the rewards with sales galore, are doing these 13 things consistently:
And of course it goes without saying they love what they do.
Copyright © 2015 Dee Blick, Fellow of The Chartered Institute of Marketing and an Amazon #1 bestselling author of The Ultimate Small Business Marketing Book and The 15 Essential Marketing Masterclasses for your Small Business.
Do you love giving presentations? I thought not; most people don't.
Here are four simple techniques that boost two key things - your confidence and your chances of success. They are:
They're easy to remember - the initial letters spell FLIP.
How you start sets the tone for everything. Have a great first sentence and your next ones will probably go well. Have a shaky opener and it will impact on the rest.
So, practise your start. A lot. As a simple guide: spend 20% of your preparation time on the first 2% of your presentation.
And don't just practise it in your head. Say it out loud. Go to the venue beforehand and say it there… anything that ensures you're good on the day.
Another important element of your first impression is your title. It's going to be hard to wow a room if your presentation's called "Q2 update". It's much easier if it's called "Three things our competitors can never do".
Doing all this will take about 10-15 minutes. Not a lot when you think about the huge impact it will have on your audience.
Good links between slides give your presentation flow and pace. But most presenters don't consider how to link slides together. Often, they use the next slide to prompt them. But if you can see the slide, so can your audience. So they know what you're about to say.
It is well worth scripting how you'll go from one slide to the next. Then say it before you click on the next slide.
Here's an example: slide 8 discusses finances; slide 9 covers messages. So, after covering slide 8's content but while that slide is still showing, you'd say: "So, as you can see, the finances are strong. Let's now see how we'll achieve these numbers, through better messaging."
And then you'd click to bring up slide 9.
Again, it doesn't take long to script your links. So it's minimal work for a great return.
Audiences prefer to be involved in some way - it's much better for them than just sitting, watching and listening for hours. So get them involved. Options include:
Audiences like presenters who show passion. And they switch off from those who don't have it. So find your passion. And make sure it comes out in your presentation. You should feel passionate about at least one of these:
So try using FLIP next time you're presenting. As long as each of the FLIPs are there, you've a great chance of impressing your audience.
Copyright © 2015 Andy Bounds, communications expert, speaker and the author of The Snowball Effect: Communication Techniques to Make You Unstoppable. You can sign up for his free weekly tips.