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One of the biggest topics in online business over the past few years has been viral video. For most people in business, “viral video” is not a viable option as a way to market their product or service, as it doesn’t match the brand or marketing strategy.
Despite some unpredictable elements being needed to get the wild-fire effect that occurs within a successful viral campaign, there are a few key things which you can do to ensure that your business videos are watchable and maybe even a tad “crazy”.
As a business owner, do you have concerns about using humour in professional business videos? If so, what’s your biggest concern?
I work with a lot with many small businesses - most days of the week! Here is some advice if you are starting up or wanting to stay ahead of the game on the marketing front:-
Article originally appeared at Real Eyes Marketing Blog
The online retail world has blown up in the last five years. Businesses of all sizes are selling direct from their website – allowing products to be purchased from customers all around the world.
For many people, clicking a button just isn’t the same as the experience that comes with going shopping in a store.
Finlay Clark talks about “fulfilment” (or lack thereof) in relation to online shopping. Coming up to Christmas – do you feel additional pressure selling products online? How do you ensure customer satisfaction is always achieved especially at this time of the year?
Great businesses are built by great people, and that’s why recruitment is such a critical part of growing a successful small business and creating the right type of company culture.
Innocent drinks co-founder Richard Reed talks about the challenge that Innocent Drinks has faced in recruiting the right people for their business.
What’s interesting about this from a marketing perspective is that a business’ culture is often a caricature of the people within the business. And likewise, the culture of the business, or the brand, will determine who you can attract in. How strongly do you focus on the culture of your business, and has it proved to be a worthwhile marketing strategy when you’ve been looking to get the right people on board?
In case you hadn’t realised, the Marketing Donut won two Golden Twit Awards for its Twitter feed last Thursday (26 November). My colleague James has already thanked everyone for supporting us (thank you!), so I won’t embarrass you with further grovelling. Instead, here are four things I learned from the Golden Twits award ceremony:
1) Social media are becoming an essential customer relationship tool for organisations of all sizes. Nominees and winners included mid-sized charities (Action for Children), professional firms (Ralli Solicitors), arts organisations (Scottish Ballet), family-owned businesses (Adnams), small businesses (us!) and – yup – bigger businesses and corporations, too (Manchester City Football Club). Social media are a great leveller – if you’re interesting and engaging, you can stand out as much as any big organisation, and just about any kind of business can benefit. Heck, I even know a burger van with 1200 fans on Facebook.
2) A meerkat may well be the future of corporate tweeting. One thing that really struck me was how Compare the Market.com is using its meerkat as the face of its brand on Twitter. I have mixed feelings about this; I admire their inventiveness, but I also know that, however spontaneous the meerkat’s utterances may seem, they are written by a team of creatives from a small agency every morning; the prospective tweets are then signed off by their boss and passed to the Compare the Market.com marketing folks, who amend, rewrite, reject, accept and sign them off again. Finally, much later in the day, they are posted on Twitter. The guys behind the character told us that a lot of corporates are now creating characters to represent their brand on Twitter. To my mind, this undermines the idea of Twitter as a medium for businesses to engage directly and spontaneously with customers. Is this controlled corporate messaging the first indication of Twitter’s loss of innocence? Of course, what it means for smaller firms is that you readily steal a march on your bigger rivals by being more personal and quicker to respond.
3) When you put Twitter users in a room together, they will spend a long time tweeting on their phones before actually saying hello to one another. But they do say hello eventually.
4) Online social networking will never totally replace actual face-to-face networking. I’ve been to three awards and a conference in the last month and absolutely the best thing about all of them has been meeting small business owners and other people from my industry and talking to them face to face. I now have more people to talk to on Twitter… @simon_editor
Last night the inaugural Golden Twits awards took place to recognise UK organisations and individuals that use the Twitter social media platform best.
There were sixteen categories to get through during the proceedings. The ceremony took place at the Fabric nightclub in one of the trendier parts of London and saw nearly 100 people attend the event itself and many more tuned in online.
BHP Information Solutions' @MarketingDonut account was nominated in a total of four categories, including the Public vote award which was made up of the likes of that pesky meerkat, Aleksandr Orlov and the world’s richest football club, Manchester City.
We were truly delighted to be the recipients of two awards on the night. The @MarketingDonut Twitter account has been recognised for its tweets in the Public service and Information service categories. Also, thanks to your votes, we secured 5th spot in the public vote and even beat the meerkat!
Of course we are delighted with our awards and fighting over who gets to keep them but we are genuinely grateful for the tweets, conversations and followers who put us in the position to be rewarded. In the spirit of sharing the best of everything online, we think these awards belong to the vibrant community we are forging online and hopefully will inspire you and your small business to give Twitter a go.