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Blog posts tagged web strategy

Online marketing – is it really working for you?

November 26, 2009 by Mark Sinclair

Marketing online, (which more recently has included a plethora of social platforms) is increasingly a popular way to attract new customers and achieve greater brand recognition for small businesses. One of the biggest concerns people have is how to successfully calculate return on investment to figure out which activities bring about the best results for the business.

One of the biggest investments you’ll make in social marketing is time. As a small business owner, how do you ensure that you’re not wasting time and money in your online activities?  Are you satisfied that it’s working for you?

 

Web traffic, it’s as easy as one, two, three …

November 18, 2009 by Mark Sinclair

Getting more people to your website is obviously going to do great things for your business. You don’t need to be IT savvy or an SEO geek to improve how you get found online. With the growth of social media, you can gain more attention with less effort and slowly but surely get your business name to the front page of Google.

A key point made in this video is that you need to focus on tracking results so that you can refine what you are doing to get better results.  How have you managed to track your web presence and growth? 

 

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