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Blog posts tagged viral video
Get crazy on camera – but maybe not too crazy
December 02, 2009
One of the biggest topics in online business over the past few years has been viral video. For most people in business, “viral video” is not a viable option as a way to market their product or service, as it doesn’t match the brand or marketing strategy.
Despite some unpredictable elements being needed to get the wild-fire effect that occurs within a successful viral campaign, there are a few key things which you can do to ensure that your business videos are watchable and maybe even a tad “crazy”.
As a business owner, do you have concerns about using humour in professional business videos? If so, what’s your biggest concern?
Viral video offers great exposure
August 07, 2009
Call me a proud New Zealander, but this would have to be one of the most clever, well executed online campaigns I've ever seen. Very simple, very effective and utterly viral. In an effort to reinforce that Air New Zealand doesn't hide any extra charges in its pricing (refreshing, isn't it??), the Nothing to Hide campaign features real Air NZ staff in videos where they are filmed completely in the buff. That's right, naked. Except that they are wearing full body paint Air NZ uniforms. Clever. Check out this in flight video, complete with full Kiwi twang ...
Launched only a couple of weeks ago, it's already been watched by 4.5M people. That's as many as live in New Zealand! I'm not suggesting that if you want to have your video go viral you get naked, but I suppose it helps. For the full Nothing to Hide video selection, plus other clever Web 2.0 bits, check out the full website here.
Brilliant viral video: Where the hell is Matt?
April 22, 2009
Earlier this week, I posted about the Susan Boyle video which has gone astronomically viral in a matter of days. But not all viral videos need to be seen by 50 million people over the course of a few days to be deemed viral and clever.
Introducing Where the hell is Matt?. If you haven’t heard or seen of this, it’s a great example of a viral video which is not only entertaining and slightly infectious, but has also helped a business to achieve substantial and measurable growth.
[youtube=http://www.youtube.com/watch?v=zlfKdbWwruY]
Although he started out doing this under his own steam in 2003, Matt was soon spotted by a clever marketing person at Stride, makers of chewing gum. They quickly spotted the opportunity and decided to sponsor him, enabling him to visit so many more countries, extend and update his videos and finally achieve massive virality and popularity on YouTube.
So why would they bother doing this? Because they realised that by being associated with the video, they would raise the profile of their brand, and therefore possibly sales. So what happened? Sales rose, significantly.
As one blogger put it: "What started as a silly vacation video is now a low-cost YouTube serial hit attracting greater buzz than some multimillion-dollar TV ad campaigns."
This is a great case study. It’s a great example of video having a huge impact on business. And I particularly like it because it’s also a superb example of business understanding how social media works and rather than trying to hijack it, actually harnessing a social media opportunity.
They've even given Matt a home on their website. Aw shucks ...
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