Blog posts tagged unique

Stay ahead in marketing

I work with a lot with many small businesses - most days of the week!  Here is some advice if you are starting up or wanting to stay ahead of the game on the marketing front:-

1. Have crystal clear and concise messaging
2. Don’t give too much information away - concentrate on the benefits for your customers not you!
3. Don’t strictly target your product or service – leave the door open for your customers
4. Be clearly differentiated from your competition – seduce your customers with something unique to you and your business (not literally of course!)
5. Have memorable marketing
6. Be proud of your business
7. Talk to a professional - we love to talk - but we have real eyes and we watch out for those all important customer and consumer insights!

Article originally appeared at Real Eyes Marketing Blog