Sign in
Courtesy navigation
Search
Blog posts tagged share
Ten ways to create great blog content
July 07, 2010
I’ve long been an advocate of the power of blogging, but when you’re posting three times a week – or even trying to muster up something original once a week – it can be hard to consistently create compelling content for your blog posts.
We all have ‘off’ days, times when the creative juices aren’t flowing. Sometimes finding different, interesting and useful content to share on a blog proves tricky. With that in mind, here are ten ways to consistently create great blog content:
1. Re-visit your blogging legacy
Have a look through your previous posts – are there any blogs you can add a second part to, an update, additional content?
2. Read through the last 24 hours Home feed on your Twitter account
Reviewing the last day on your Twitter Home feed usually delivers a few good blog ideas or content themes to explore.
3. What are you doing at the moment – share the love
Discuss things you’re working on at the moment: projects, new client work, challenges, success, lessons learnt. Add value.
4. Check the blogosphere
Look at what bloggers are posting and expand their debates – this is a great way to further link into the blog community, too.
5. Become a source of exclusive information
Are you a thought-leader in your commercial space? No? Become one. Add exclusive content in your area of expertise.
6. Ask for help
Speak to your clients, colleagues and trusted network associates about what interests them. Ask for their help in creating content.
7. Do market research
Get online and see what your competitors are talking about. Then write something better on the same subject. Add insight.
8. Get passionate
If you have strong beliefs or proven methods around a commercial subject, share it. Share your passion. Readers love this.
9. Remain teachable
Ask your readers what they want to see. Start a survey, ask your audience what they value. Create statistical value.
10. Start with the end in mind
Remember why you’re blogging – think back to your earliest blog posts and recall what sparked you to start blogging. Share it.
- This article orignally appeared at BristolEditor.co.uk
Blogging businesses benefit best
January 22, 2010
A new report into the benefits experienced by small and medium businesses with blogs has been conducted by social media research specialists, Hubspot. Having previously released findings that demonstrate blogging businesses experience 55% more visitors to their target website than those who do not, the latest research has shown the overall reach a blogging business can expect through Twitter increases by 79%.
The most impressive statistic for small businesses with blogs is that small businesses that blog, on average have 102% more Twitter followers than those who don't. This highlights the personal relationship and down-to-earth communication a small business can take advantage of over big businesses and businesses that do not make the most of blogging opportunities. The more open and regular your conversation with existing and potential customers, the more likely they are to invest time, an online connection through a follow or subscription and ultimately, financial commitment.
The report, which looked at a dataset from 2,100 Hubspot customers, concludes,
“…businesses of different sizes and service nature can reach more potential customers via Twitter by enriching their Twitter streams with content from their blog.”
A blog alongside your business website is a great way to add that splash of personality and open up your day-to-day business experience with your customers. Everytime you publish a new blog post, tell your Twitter following all about it, you are writing for them as much as for yourself and so you should let people know and join up your online community dots.
The more you engage with your customers and link up your communications through Twitter and blogging, the greater the opportunity you have to be noticed as an expert in your business area and as a small business, you offer personality, understanding and an environment where consumers build-up trust and a relationship with you the company and the products or services you can provide. So, why wouldn’t you want to put your business in the proverbial shop window?
What do you use your blog for? How do you make your blog stand out from the other 126 million?
Small business marketing - free advice, tools and resources | Marketing Donut
Copyright © 2009-2012
