Blog posts tagged return of investment

Social media for business – is the honeymoon period over?

Social media is all the rage and no end of people are trumpeting what it is and why you are nothing without it. But the honeymoon period is over  - what businesses need now is concrete information: how, actually, do you use social media as a marketing tool in your business? And what’s the return on investment?

In a couple of weeks, businesses and social media practitioners will gather in Exeter to discuss these very issues and by the sounds of it, we wont be let out of the room until we have the answers! 

The Like Minds event in Exeter takes place on Friday, 16 October at Exeter’s Conference Centre, and not only does it have sponsorship from social media savvy big business boys, the organisers have also sourced small-business owners and managers to put forward their experiences and views on how these new tools can be used in smaller firms.

Event organiser, Scott Gould explains: "Every business owner knows that social media is providing plenty of new opportunities for new business, it’s enabling firms to engage more deeply with current clients, and it’s helping them become a stronger leader in their market. 

"But every business also has the query of how to implement it, coupled with the fear of making mistakes and getting it wrong. For the businesses that are doing it, and particularly agencies offering social media to their clients as a service, a roadblock they may be facing instead is providing return on investment. 

"Like Minds is a gathering, bringing together some of the world's foremost social media and media experts who will be discussing, debating, and answering your questions."

Naturally, Marketing Donut will be there and we’re planning to provide a live blogging commentary of the highlights and report back to you the big ideas and how they can be implemented in small businesses. 

The event promises to be a purposeful mix of speakers, panel discussions and networking. So, don’t forget to tune in! And if you’re interested in going yourself, early bird tickets are £25, available from http://www.alikeminds.org