Sign in
Courtesy navigation
Search
Blog posts tagged monitoring
Do I need social media monitoring?
May 13, 2010
So you want to get involved in social media – you’ve read about it, about how it’s going to help your business, and you’ve got some time at the end of the day to do something with Twitter and Facebook. But now the guy says you ought to be monitoring – and that could well cost you money. Do you need to do it? I say monitoring of some sort should come before you make your first post, and this is why.
A while back, there was an idea going round that social media was like a cocktail party, and you had to find the right people and talk to them. But when you got in front of the girl, it was like speed-dating with the next guy trying to muscle in on her – you had to act fast. Though I haven’t heard the analogy in a while, it is as true now as it was two years ago – if not more so, as the number of people on Facebook, Twitter, and LinkedIn has grown, and the forums and networks have multiplied.
In today’s crowded online space, it’s more important than ever that your message goes to the right place. But when you are starting off, how do you know where the right place is? You may join Twitter and Facebook, but how do you know who is interested in what you have to say? Who is blogging about your particular area of business?
And that’s where monitoring comes in. When I go to a function, or a networking event, I stand in the doorway for thirty seconds, looking around, checking who’s there and who I want to talk to. In the same way, with social media, you should listen first – for mentions of your business area, for people talking about your subject.
Online there isn’t a doorway that you can hide in and watch; you need a tool. Plenty of others have listed the wide range of social media monitoring tools, from Social Mention, Giga Alerts, or Google Alerts, which are free, through Simple Web’s MediaGenius, Alterian SM2, and all the way up to Radian6, with many more on the side. These tools – to carry on a tired analogy – will help you to identify which part of the cocktail party to head to, and who to talk to when you get there. But without them, you’re going to be standing around, a lost and confused Billy-no-mates, on your own.
- Nigel Legg is an independent social media monitoring and marketing consultant based in Bristol, UK.
Seven FREE ways to auto-monitor your online reputation
February 22, 2010
The beauty of the internet is that almost everything in the public domain is searchable. This means that when it comes to tracking your online reputation, all you have to do is head over to Google and tap in your name.
The problem is, you’ll probably also want to search for your company name(s), product name(s), URL(s), and the names of any key personnel. What’s more, different search engines pick up different results, so you’ll need to perform multiple searches to avoid missing mentions. Suddenly, this simple task becomes a bit of a drag.
Here are seven free tools to simplify the task of monitoring your online mentions.
Search engine alerts
Track mentions of keywords in news, websites, blogs, videos and groups with Google Alerts. Set alerts to be sent by email either daily or ‘as-it-happens’ (meaning it hits your inbox as soon as it’s indexed by Google). Alternatively, you can create RSS feed to track from inside your favourite reader.
Bing offers much the same functionality, but for news only. Head to Bing News and select ‘News alerts’ from the bottom of the left hand column. For the same service from Yahoo!, visit Yahoo! Alerts and choose ‘Keyword News’ from the box on the right.
Blog tracking
Blogpulse indexes blogs and helps pick up mentions you might not have spotted via the standard search engines. Just search for your key term and then hit the XML icon at the top of the search results to create an RSS feed. You can also search for all posts linking to your site by choosing ‘URL’ in the search options.
Blogpulse won’t pick up everything, so again it’s a matter of combining this with your other tracking efforts. Try Icerocket, which also offers an RSS feed.
Social media monitoring tools
There a dozens of free tools out there for monitoring social media mentions. My favourite at the moment is Social Media Alerts from Social Mention. It searches through over 100 social media platforms such Twitter, Facebook, FriendFeed, YouTube, Digg, Google and delivers daily results by email. Searches via the main site will also give you a sense of sentiment and reach, and tell you which users are driving the conversation.
If you want to monitor the number of click throughs on a link you have tweeted, use the Bit.ly shortener service and from their site you can view analytics for clicks of links within your tweets.
Have I missed any great free tools? Let me know.
Monitoring your company online - Tweetdeck
June 17, 2009
For those of you that use Twitter for your business, you may have tried out any number of Twitter applications in order to run your online marketing activities. For me, I find that Tweetdeck, a third party browser, is the best. I have tried Seesmic and a few of the newer kids on the block but for overall monitoring capabilities and usability, Tweetdeck is just ideal.
When monitoring you may be casting your eye over what people are saying about your brand, products or perhaps your website. Tweetdeck allows you to set up a number of real time columns, of which, you get to decide in what order they appear and just what search terms you want it to monitor for you.
Without revealing too many Marketing Donut Twitter secrets, I can tell you that I monitor a combination of words and phrases relating to the Donut name and our target audience and keywords, ‘Marketing’ for example, in order to engage with the Twittersphere as and when it happens – whatever ‘it’ may be. I can react to anything any Twitter user says about Marketing Donut or the carefully chosen keywords – whether they are a follower or not!
You can run the Tweetdeck application in the background all day long; it doesn’t require real-time monitoring if you can not commit to that level of activity. Dip in and out and react on an ‘as and when’ basis.
If you are hungry to be kept informed of current discussions, locate and engage with your target audience and help to increase your presence online, Twitter applications will do the trick and help you gain the edge in your internet marketing activities for your small business.
Monitoring on the move just got easier too. For those of you with iPhones, Tweetdeck launched their application this morning, it offers a near identical level of usability to the desktop application and you can sync your accounts nicely too.
Small business marketing - free advice, tools and resources | Marketing Donut
Copyright © 2009-2012
