Blog posts tagged market

Paying attention

A good advert will stick in people’s minds, be it clever, funny or just an original idea. On the other hand, bad ones are easily remembered too.

A large advert for reduced train fares caught my eye while I was waiting for a train on the Underground the other day. The offer seemed too good to be true so I scanned the small print to find the catch. A glaring mistake grabbed my attention: one of the place names mentioned was spelt differently in two places. Isn’t it bizarre that anyone would go to the trouble of creating such a large, prominently-placed advert seen by thousands of people each day, and not check it for errors?

Now, more than ever, businesses need to market efficiently and effectively:

Research your target audience. Look at your advertising from their perspective.
Look at the competition. What advertising styles work well? How can you stand out from the crowd?
Be clear about what you have to offer. Create a straightforward, attention-grabbing advert.
Find the right medium for your target audience. Research all of your options and exploit the most suitable one.

Finally, pay attention to detail and you’ll create an advert that’s remembered for the right reasons.