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Blog posts tagged Innocent Drinks
How attractive is your brand to potential recruits? Even Innocent Drinks struggles with this sometimes
November 30, 2009
Great businesses are built by great people, and that’s why recruitment is such a critical part of growing a successful small business and creating the right type of company culture.
Innocent drinks co-founder Richard Reed talks about the challenge that Innocent Drinks has faced in recruiting the right people for their business.
What’s interesting about this from a marketing perspective is that a business’ culture is often a caricature of the people within the business. And likewise, the culture of the business, or the brand, will determine who you can attract in. How strongly do you focus on the culture of your business, and has it proved to be a worthwhile marketing strategy when you’ve been looking to get the right people on board?
Survival of the fittest
November 23, 2009
One of the key concerns of business development for many SMEs is how to continue to grow during the recession. As Richard Reed from Innocent Drinks explains – it might be that your business doesn’t grow at all, but if you focus on the fundamental goals of your business – you will survive; and that’s the most important thing.
It’s often said that economic downturns and recessions make sound companies stronger, eliminating weaker competition. In the last 12 months, how has your business scaled back? And do you think that the business as a whole is better for it?
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