Blog posts tagged effectiveness

How does your website stack up?

We're all aware that your website can make or break your business.  But are you focussing on the right things to improve?

In these two videos, two world leading experts tell you what you should be focussing on.  Stefan Tornquist is Research Director at Marketing Sherpa (just google it) and has undertaken dozens and dozens of studies into what works - right down to sophisticated eye tracking software to see where people are looking.  David Meerman Scott is a leading authority on viral marketing (just google his name!): he's responsible for over US$1 billion in sales for his clients.

 

 

 

 

I think this is really refreshing advice.  Keep it simple; focus on content.  So against these two simple measures, how does your website stack up?