Blog posts tagged cost effective

Big Green building blocks

The planet is dying.  As much as we might want to disagree, too much scientific evidence points in that direction.  If we carry on as we are, we'll have sucked planet earth up and spat it out; not a nice legacy for the grandchildren.  So how do you reconcile saving the planet with participating in what has historically been one of the most wasteful marketing activities, exhibitions?  Now it's easier than ever.

When it comes to planning your participation at an event, don't just consider how much it's going to cost in terms of time and money today, in every way think about the long term.  Plan over the next 3 years and appoint your contractors accordingly.  Think about the materials that go into building your stand.  Modular stands have generally been seen as uninspiring; reserved for shell scheme or pop ups.  But modular is the key to sustainability.  Your chosen contractor will have the system in stock, most are made from aluminium which is recyclable and with good design and innovative thinking, they can be dressed to provide a unique platform from which to sell.  You can even choose a hybrid.
If you ask a contractor to store a product made from wood, they'll generally say that it's cheaper to build from new once you've factored in the refurbishment and storage costs.  Ask them to store a modular stand and the reply will be totally different.  It's stock, it breaks down into small pieces and easily fits back on the shelf.  And the second biggest advantage to using modular, after the benefits to the environment?  It can be far more cost effective, especially if you plan your exhibition activity over a longer term basis.  Your stand size and requirements might change but because it's modular, new pieces can be added to fit the new brief.

So, save the world and some money, commission a modular stand!!