Blog posts tagged brand identity

Don't lick your lips...!

The folks behind the Marketing Donut idea threw down the gauntlet the moment they arrived for the first project meeting at Nameless HQ (home to a lovely bunch of creative peeps that make up Nameless digital creative agency) armed with an enormous bag of doughnuts. Our challenge? To design and develop an upbeat, engaging, accessible and genuinely useful website for BHP’s Marketing Donut site, along with creating a strong, original brand identity for the Donut series… all without licking our lips!

The question is, had BHP Information Solutions underestimated our sheer willpower? In particular that of Nameless' chief crayon boy. For the past few months the tiny grains of sugar encrusted on our upper lips have been provoking our tongues to defy our stubborn determination. Not ones to give into temptation… knowing full well the earth will rebel… safe in the wide open arms of hell (sorry, lost in a brief Crowded House moment), we were all thrilled – actually Adam was ever so slightly relieved (apparently doughnut sugar is a bit like a beard - after a while it starts to itch) – to launch the absolutely stonking Marketing Donut site last month and have an instant and much-appreciated sugar rush!

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