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Why most people can't spot a paid ad on Google

Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.

Date: 4 September 2017   By: Thomas Stocks

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Why your business needs a marketing avatar

To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Date: 29 August 2017   By: Shweta Jhajharia

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The fastest way to lose a customer

Do you know how your customers would prefer to contact you? Dave Millett explains how to avoid common customer communication mistakes.

Date: 21 August 2017   By: Dave Millett

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SMS marketing: harnessing the power of the text

SMS marketing is highly effective and yet few businesses are taking full advantage of the opportunities it offers says Matthew Winter of Veoo.

Date: 14 August 2017   By: Matthew Winters

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What to do if your website traffic starts falling

What can you do if your web traffic goes down? Jon Wade investigates what can go wrong and how to put it right using a strategic approach to SEO.

Date: 7 August 2017   By: Jon Wade

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There's more to digital marketing than rankings

Digital marketing is not just about search results and Google rankings. Jon Wade explains how to take a holistic approach to online marketing.

Date: 19 July 2017   By: Jon Wade

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SMS bootcamp: keeping it personal

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Date: 12 July 2017   By: Holly Barber

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Making the most of viral trends in your marketing

Many businesses use viral trends in their marketing to get noticed. It's a strategy that comes with risks as well as rewards as Ian Naylor explains.

Date: 6 July 2017   By: Ian Naylor

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Four ways to improve your brand equity

Brand equity is about the bond between your business and your customers. Shweta Jhajharia explains how to boost your brand equity.

Date: 26 June 2017   By: Shweta Jhajharia

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Not using SMS marketing? Why not?

Text marketing is a powerful sales driver if you provide customers with targeted offers. Matthew Winters explains why SMS beats other channels.

Date: 23 June 2017   By: Matthew Winters

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Why delivery is key to online sales success

Delivery options and service are crucial for ecommerce retailers that want to keep customers coming back for more, says James Middleton.

Date: 12 June 2017   By: James Middleton

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How to buy your way to the number one spot on Google

Pay-per-click (PPC) advertising can help you get to the top of Google sponsored links but it must be well-targeted as Jon Wade explains.

Date: 30 May 2017   By: Jon Wade

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Where traditional marketing meets digital

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Date: 25 May 2017   By: Simon Kay

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Three things to remember during a rebrand

Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.

Date: 18 May 2017   By: Vilayte Essa

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Listen up - how to make a viral YouTube video

If you want a YouTube video to go viral, it must offer the right content and hit the right emotional sweet spots. Professor Bjorn Schuller explains.

Date: 5 May 2017   By: Bjorn Schuller

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Done right, SEO boosts profits as well as traffic

SEO is about much more than just driving traffic to your website. Done well, it will improve sales, raise profits and boost your brand profile.

Date: 2 May 2017   By: Jon Wade