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Blog posts tagged airline food

Airline food

March 03, 2009 by Robert Craven

Recently travelled economy class (airline not relevant) to Joburg with knees up under my chin and elbows digging into my neighbour. Sounds like I am getting too old. But… my point…

Economy Airline food!
- Question: “Do the air stewards and flight deck crew eat it?”
- Answer: “No way – they have more sense.”

- So, the next question is: “How come it is good enough to give to the people in ‘cattle class’?”.
- And the answer is: “Because the airline simply doesn’t care about these customers.”

Am I just a victim of my own ‘ology’ (sort customers between platinum/gold/silver/bronze offerings, sack pondlife customers buying on price, focus on giving premium service to premium paying customers)? I think I am and it’s not very nice.

And then I start wondering about the sort of people who run cattle class businesses (hotels, travel companies, etc.) who all focus on the words ‘volume’, ‘cheap’ and ‘profit’.  Great stuff for the directors’ bonuses and for the shareholders, but it is not for me!

RELEVANT LINKS
Bright Marketing – see the chapters on the 80:20 Rule

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