Video may have killed the radio star back in 1978 but it’s proving to be a very successful form of marketing in the digital age. If you haven’t used it already, it’s time to produce your first marketing video — and here’s why.
In our fast-paced daily life, we use our smartphone and tablets as a one-stop source of information and content. This has fuelled the popularity of video marketing — it’s visually stimulating content with great graphics and motivating music, perfect for capturing attention in a busy world.
According to a 2013 online survey on video marketing trends by Flimp Media:
What’s more, video is shared more than any other source of online content — video market research company Invodo has found that over half of consumers feel more confident about buying a product or service after watching a video.
And with the rolling out of 4G and platforms such as You Tube, Vimeo and Wistia, video content has never been simpler to create. The accessibility and affordability of video recording equipment means that it not as expensive to make a video today. Starting from as little at £40 for a one-minute video, there is a video production company out there to suit your needs and budget.
Sara Parker is marketing officer at Face for Business.
You don’t have to be a professional to shoot your own video but it does help if you get some expert advice so the end result doesn’t look like a dog’s dinner. Chris Lavigne of Wistia reveals how to turn a boring conference room — or any corner of your office potentially — into the perfect space to shoot videos in this useful and entertaining video.