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Blog posts tagged Video

How video marketing can help your business

February 26, 2014 by Marketing Donut contributor

How video marketing can help your business/ Man holding object - Play icon{{}}Video may have killed the radio star back in 1978 but it’s proving to be a very successful form of marketing in the digital age. If you haven’t used it already, it’s time to produce your first marketing video — and here’s why.

In our fast-paced daily life, we use our smartphone and tablets as a one-stop source of information and content. This has fuelled the popularity of video marketing — it’s visually stimulating content with great graphics and motivating music, perfect for capturing attention in a busy world.

The rise of video

According to a 2013 online survey on video marketing trends by Flimp Media

  • 93% of marketing professionals used online video in 2013 for marketing and communications
  • 70% are optimising video for SEO
  • 82% said that video marketing has had a positive impact on their business.

What’s more, video is shared more than any other source of online content — video market research company Invodo has found that over half of consumers feel more confident about buying a product or service after watching a video.

And with the rolling out of 4G and platforms such as You Tube, Vimeo and Wistia, video content has never been simpler to create. The accessibility and affordability of video recording equipment means that it not as expensive to make a video today. Starting from as little at £40 for a one-minute video, there is a video production company out there to suit your needs and budget.

Tips on making a video

  • Make a note of your main marketing objectives — do you want more views on your website? Do you want to raise awareness? Thinking about your goals will help you focus on the creative content of the video.
  • Write a script tailored around your main messages/objectives. Keep your videos as short and professional as possible — anything between 60-90 seconds should keep the viewer’s attention.
  • Consider practical issues such as the background, lighting, style of presentation, noise and disruptions. If you’re using animation, create a storyboard. Gather as many images of your product/brand as you can.
  • Embed your video on a platform, such as a blog, making your video easier to share, and boosting SEO benefits.
  • Try creating short video bursts using the likes of Instagram and Vine to give the consumer a blast of your product. Or think about a series of videos — keeping the topic short and sweet but leaving the viewer wanting to see more.
  • Lastly, post links to your videos on social media sites and ask your followers, nicely, to share your video.

Sara Parker is marketing officer at Face for Business.

Are you making the most of social video?

November 21, 2012 by Jon Whiting

Are you making the most of social video/play icon{{}}Video for social media — known as social video — has become the choice for many brands on social networks. Advertising has moved from a 30-second slot people try to avoid on TV to social video content which viewers are willing to share with their social networks. Social video is enabling brands to share their message in a way that the audience will listen to.

People's trust in traditional media is declining, with recommendations from friends, social media and blogs now key influencers when it comes to purchasing decisions.  This, coupled with the SEO benefits, means brands are increasingly seeing social media as a vital channel.

The key to social media for brands is their ability to engage with audiences and this is increasingly being done through visually compelling content. Social video is created for the purpose of being shared online and to add to the social experience of the viewer.

When used strategically, social video on social media channels can help brands drive a number of their objectives, including generating engagement, increasing brand awareness and evoking a brand's personality.

How does video do this? 

  •  It stands out in news-feeds, making it more likely to get noticed by the audience;
  •  It is easy to consume as the viewers can sit back and simply view without any effort;
  •  It provides a multi-sensory experience — an audio, visual and emotional experience all in one;
  •  It is able to engage with its audience and capture attention immediately;
  • It provides shareable content.

The rewards are clear, with research suggesting that immediately after viewing a company's video, buyers are 40% more likely to visit a company's website or contact a company via phone (eMarketer, 2011).

Research by Brightcove has also found that videos shared through social media perform better than other videos, with higher engagement rates and higher completion rates, allowing brands to share their message to an audience who are listening.

Indeed, brands are expected to spend 47% more on video advertising in 2012 than last year (Techcrunch), suggesting that video continues to be one of, if not the most engaging and emotive forms of content for marketers.

  • John Whiting is digital marketing manager at Three Motion.

Our favourite things - An election special II

April 28, 2010 by James Ainsworth

The low-down on the blogs, tweets, books, podcasts, videos, websites and events that are keeping us inspired, entertained and informed during the election.


Woman carrying a pile of books

  • The Westminster Blog
    Insights into the election from Jim Pickard and Alex Barker of the Financial Times  (Rachel)
  • Enterprise, the Economy and Society -  the NFEA Manifesto (pdf)
    The National Federation of Enterprise Agencies outlines its policies for the UK’s small businesses (Simon)


Man with red glasses and red braces at keyboard


Woman holding her hands up to her eyes like glasses


Woman with red hair and headphones


Group of people jumping up

  • Election seat calculator
    The BBC’s seat calculator is a rough way of converting percentage support for political parties into numbers of seats in parliament (Rachel)

Smiling man in a red hat


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What inspires, educates or informs you? Send your recommendations to us:

Sneak Preview Of Donut Video Content

April 09, 2009 by Marketing Donut

Here is a little taster of the video content you will be able to access on the Marketing Donut website from the 20th April.  We are working with Your Business Channel to produce top quality informative content from experts across the UK.   In this short clip from an interview with Tim Smit, he talks about how to build highly successful business relationships.  Let us know what you think:

CLICK HERE TO PLAY VIDEO (opens in new window)

Tim Smit did something which many people said was impossible. He raised almost £100 million and then built the world's largest greenhouse in a huge hole in the ground.

The Netherlands-born British businessman is widely recognised as one of the most accomplished entrepreneurs in the UK. Educated as an archaeologist, Smit became heavily involved in the music industry before turning his focus to the Eden Project.

While many thought that Smit would run out of energy and money, and therefore fail, he led the charge do raise funding for the initiative, and then led the project to build three transparent biomes in an old china clay pit in the south of England. The biomes contain different eco-climates which represent climates found throughout the world. The Eden Project aims to educate people about environmental issues and engage them to do something about those issues.

If you have an idea which you want to turn into a reality, a challenge which you need to face or a business which you would like to grow, it would be worth your while taking a moment to listen to what Smit has to say.

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