Twitter recently made the decision to replace its Favorite button with a Like button giving users a new way to show their appreciation for Tweets.
Of course, Facebook has been using this feature for years. This sudden change at Twitter may have come as a shock to the system for avid social media users, but it's not the first time that something like this has happened. In 2013, taking a leaf out of Twitter's book, Facebook added a panel showing trending hashtags to its homepage.
Social media platforms seem to be slowly blending into one and to prove it, here are three examples of social media features that are now spread across a multitude of platforms.
To appeal to new users, Twitter has swapped its Favorite feature for a Like feature, symbolised by a heart. According to Twitter, newcomers often found the Favorite feature (with its star symbol) confusing and were unsure what they should use it for.
Crucially for businesses, it's likely that companies that use Twitter will get more Likes than they did Favorites because liking something has a much lower barrier than making it your Favourite. However, this move by Twitter could reduce the number of retweets and these currently generate the most social reach for many firms.
It's hard to ignore the surge in video across all social media channels.
Recently, Facebook introduced an auto-play feature, making it impossible to avoid the viral videos that fill our news feeds. Image-sharing platform Instagram also introduced a 15-second video feature, responding to the micro-video craze established by Vine. Twitter rolled out 30-second videos for tweets and began offering promoted video ads. Even Pinterest unveiled Cinematic Pins, a GIF-like video feature.
Video sharing has even created micro-celebrities, including Cian Twomey, an Irish Facebook user who rose to fame after posting videos of himself impersonating his girlfriend. Cian's Facebook page now has over three million Likes.
Anyone who has been tagged in an unflattering photo on Facebook will be unhappy to find out that Twitter has also adopted this feature. Rather than listing the names of the people in the tweet, users can now tag them in the photo.
Thankfully, anyone tagged in a photo can amend or delete the tag themselves. The photo will only appear in the original Tweeter's stream, unless tagged users choose to retweet. One thing worth knowing about this feature is that the default setting for private accounts is to not allow any tagging.
Like it or not, it's clear that social media channels are slowly converging on a single set of standards.
Copyright © 2015 Jessica Phillips, account executive at Stone Junction.
Video may have killed the radio star back in 1978 but it’s proving to be a very successful form of marketing in the digital age. If you haven’t used it already, it’s time to produce your first marketing video — and here’s why.
In our fast-paced daily life, we use our smartphone and tablets as a one-stop source of information and content. This has fuelled the popularity of video marketing — it’s visually stimulating content with great graphics and motivating music, perfect for capturing attention in a busy world.
According to a 2013 online survey on video marketing trends by Flimp Media:
What’s more, video is shared more than any other source of online content — video market research company Invodo has found that over half of consumers feel more confident about buying a product or service after watching a video.
And with the rolling out of 4G and platforms such as You Tube, Vimeo and Wistia, video content has never been simpler to create. The accessibility and affordability of video recording equipment means that it not as expensive to make a video today. Starting from as little at £40 for a one-minute video, there is a video production company out there to suit your needs and budget.
Sara Parker is marketing officer at Face for Business.
Video for social media — known as social video — has become the choice for many brands on social networks. Advertising has moved from a 30-second slot people try to avoid on TV to social video content which viewers are willing to share with their social networks. Social video is enabling brands to share their message in a way that the audience will listen to.
People's trust in traditional media is declining, with recommendations from friends, social media and blogs now key influencers when it comes to purchasing decisions. This, coupled with the SEO benefits, means brands are increasingly seeing social media as a vital channel.
The key to social media for brands is their ability to engage with audiences and this is increasingly being done through visually compelling content. Social video is created for the purpose of being shared online and to add to the social experience of the viewer.
When used strategically, social video on social media channels can help brands drive a number of their objectives, including generating engagement, increasing brand awareness and evoking a brand's personality.
How does video do this?
The rewards are clear, with research suggesting that immediately after viewing a company's video, buyers are 40% more likely to visit a company's website or contact a company via phone (eMarketer, 2011).
Research by Brightcove has also found that videos shared through social media perform better than other videos, with higher engagement rates and higher completion rates, allowing brands to share their message to an audience who are listening.
Indeed, brands are expected to spend 47% more on video advertising in 2012 than last year (Techcrunch), suggesting that video continues to be one of, if not the most engaging and emotive forms of content for marketers.
The low-down on the blogs, tweets, books, podcasts, videos, websites and events that are keeping us inspired, entertained and informed during the election.
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Here is a little taster of the video content you will be able to access on the Marketing Donut website from the 20th April. We are working with Your Business Channel to produce top quality informative content from experts across the UK. In this short clip from an interview with Tim Smit, he talks about how to build highly successful business relationships. Let us know what you think:
CLICK HERE TO PLAY VIDEO (opens in new window)
Tim Smit did something which many people said was impossible. He raised almost £100 million and then built the world's largest greenhouse in a huge hole in the ground.
The Netherlands-born British businessman is widely recognised as one of the most accomplished entrepreneurs in the UK. Educated as an archaeologist, Smit became heavily involved in the music industry before turning his focus to the Eden Project.
While many thought that Smit would run out of energy and money, and therefore fail, he led the charge do raise funding for the initiative, and then led the project to build three transparent biomes in an old china clay pit in the south of England. The biomes contain different eco-climates which represent climates found throughout the world. The Eden Project aims to educate people about environmental issues and engage them to do something about those issues.
If you have an idea which you want to turn into a reality, a challenge which you need to face or a business which you would like to grow, it would be worth your while taking a moment to listen to what Smit has to say.