Blog posts tagged Tweetdeck

Monitoring your company online - Tweetdeck

For those of you that use Twitter for your business, you may have tried out any number of Twitter applications in order to run your online marketing activities. For me, I find that Tweetdeck, a third party browser, is the best. I have tried Seesmic and a few of the newer kids on the block but for overall monitoring capabilities and usability, Tweetdeck is just ideal.

When monitoring you may be casting your eye over what people are saying about your brand, products or perhaps your website. Tweetdeck allows you to set up a number of real time columns, of which, you get to decide in what order they appear and just what search terms you want it to monitor for you.

Without revealing too many Marketing Donut Twitter secrets, I can tell you that I monitor a combination of words and phrases relating to the Donut name and our target audience and keywords, ‘Marketing’ for example, in order to engage with the Twittersphere as and when it happens – whatever ‘it’ may be. I can react to anything any Twitter user says about Marketing Donut or the carefully chosen keywords – whether they are a follower or not!

You can run the Tweetdeck application in the background all day long; it doesn’t require real-time monitoring if you can not commit to that level of activity. Dip in and out and react on an ‘as and when’ basis.

If you are hungry to be kept informed of current discussions, locate and engage with your target audience and help to increase your presence online, Twitter applications will do the trick and help you gain the edge in your internet marketing activities for your small business.

Monitoring on the move just got easier too. For those of you with iPhones, Tweetdeck launched their application this morning, it offers a near identical level of usability to the desktop application and you can sync your accounts nicely too.