Blog posts tagged Mainstream media

Why mainstream media doesn’t stand a chance against social media

According to this excellent blog from Deb Wenger, traditional media may be unwittingly killing itself in the race to compete with social media platforms.

The shocking truth would appear to be this:

The mainstream media simply cannot compete with social media – on any level.

And that includes News sourcing and issuing. Bloggers rarely even, it seems, use the traditional journalistic avenues to find their blog content. Bloggers have a different News agenda to the Press. And their online audiences are organically increasing, too.

The message from Wenger’s blog is painfully clear.

The only way for the traditional media providers to survive is to adapt, collaborate and embrace social media as an intrinsic part of its modus operandi.

Anything less will inevitably see audiences finding their news elsewhere, online - and usually for free.

If I were involved in traditional media management, Wenger’s blog post would both fascinate and horrify me at the same time.

What's your biggest barrier to social media marketing engagement?

Chris Street of Bristol Editor