Blog posts tagged Lou Bortone

Get crazy on camera – but maybe not too crazy

One of the biggest topics in online business over the past few years has been viral video. For most people in business, “viral video” is not a viable option as a way to market their product or service, as it doesn’t match the brand or marketing strategy.

Despite some unpredictable elements being needed to get the wild-fire effect that occurs within a successful viral campaign, there are a few key things which you can do to ensure that your business videos are watchable and maybe even a tad “crazy”.

As a business owner, do you have concerns about using humour in professional business videos? If so, what’s your biggest concern?